Singapore – CNBC will broadcast the first of a six-part special on the changing demographics in Asia beginning next September 23, 2013. The six-week series will broadcast on CNBC’s Squawk Box Asia and Cash Flow. Across Asia, populations are greying rapidly. While this represents a huge challenge to policymakers, there are also opportunities. Over six weeks, CNBC will focus on the changing demographics in Asia, its impact on investments and how you should be … [Read more...] about CNBC to broadcast “Aging in Asia” special
Squawk Box Asia
CNBC premieres “Entrepreneur Asia” Special
Singapore - CNBC premiered the eight-part interview series Entrepreneur Asia on April 22. The special segment, sponsored by Bank of Singapore, airs on CNBC’s Squawk Box Asia and Cash Flow programmes every Monday. Over eight weeks, CNBC will profile eight successful entrepreneurs who have contributed to and shaped Asia’s economy. Interviewees will discuss their winning idea, their strategy, lessons learnt, and the challenges they faced as they built and grew their businesses. It's … [Read more...] about CNBC premieres “Entrepreneur Asia” Special
CNBC launches ad campaign to thank viewers across Asia Pacific
Singapore – CNBC has launched a pan-Asian advertising campaign to thank viewers for making it the number one international business and financial news channel across the region, based on the latest figures from the Pan Asia-Pacific Cross Media Survey (PAX). Created in-house, the campaign uses the headline “Thank you for making us #1” and features the anchors of Squawk Box Asia (Bernard Lo, Lisa Oake, Martin Soong), Cash Flow from Australia (Oriel Morrison) and Managing Asia … [Read more...] about CNBC launches ad campaign to thank viewers across Asia Pacific
CNBC embarks on pan-Asian campaign for Squawk Box
Singapore – CNBC has launched a pan-Asian advertising campaign to strengthen awareness of its flagship morning programme, Squawk Box, by promoting the network’s extensive coverage of the biggest stories of the moment—the U.S. elections and China’s transition. The campaign titled Their Call, Your Money, geared towards audience tune-in for Squawk Box, features online and TV ads across the network and is accompanied by print ads running in the Wall Street Journal Asia, … [Read more...] about CNBC embarks on pan-Asian campaign for Squawk Box
