Two Ipsos surveys - Pan-Asia Pacific Cross-Media (PAX) and Business Elite Asia (BE:Asia), have both confirmed CNN's regional reach and leadership in news and business on TV, web and mobile platforms, said CNN. According to CNN, the latest PAX results for the period Q3 2012 to Q2 2013 show that as a TV brand, CNN’s daily audience is 59% greater than BBC World News and 2.6 times the size of CNBC’s audience. Also, in the digital sphere, more of the PAX population visit CNN via web or … [Read more...] about CNN announces Ipsos survey results
PAX
BBC named fastest-growing international news brand in APAC
Singapore – The BBC is the fastest-growing international news brand in Asia Pacific and continues to hold its number one status amongst Asia Pacific’s high net worth consumers and high income earners, according to the new Ipsos PAX study.BBC is the only news brand that has shown quarter on quarter gross audience growth amongst the C suite audience. The proportion of C suites consuming BBC content both on TV and on digital has been growing 10% faster than that of CNN, according … [Read more...] about BBC named fastest-growing international news brand in APAC
BBC announces PAX Q1 results
Hong Kong - BBC World News claims to be the territory’s No. 1 international news channel based on daily audience reach, according to the latest Ipsos PAX survey. The Ipsos PAX survey ranked bbc.com’s desktop and mobile sites as Asia’s top international news sources. Across Asia Pacific, the BBC has been named the most popular news brand among high net worth consumers. In addition, the BBC’s international news services, BBC World News and bbc.com, have been … [Read more...] about BBC announces PAX Q1 results
TV ASIA Plus WEB-EXCLUSIVE: LiTV’s Anne Chan and Juliana Foo
Q: Could you share with us about LiTV’s latest PAX (Pan Asia-Pacific Cross Media Survey) results?JF: We’ve got the latest results, Q3 2012. In comparison with the previous quarter - in the lifestyle space, we are one of the top growing channels. Singapore and Malaysia are our top markets in terms of growth. At the end of the day, our brand positioning is that we go for quality viewers. The results solidify what we have set out to do. Now with technology in the forefront, … [Read more...] about TV ASIA Plus WEB-EXCLUSIVE: LiTV’s Anne Chan and Juliana Foo
CNN celebrates 15 years as top news channel in Asia-Pacific
CNN announced that it has retained its position as the number one news and business brand on all platforms, according to new findings from the latest Pan-Asia Pacific Cross-Media survey (PAX). The research reinforces the network's undisputed regional leadership in TV, mobile and online - making it 15 consecutive years in the top position. Some of the results highlights in the research included that the CNN brand reaches 30% of PAX respondents across all platforms, has two-thirds (68%) more daily … [Read more...] about CNN celebrates 15 years as top news channel in Asia-Pacific
CNBC launches ad campaign to thank viewers across Asia Pacific
Singapore – CNBC has launched a pan-Asian advertising campaign to thank viewers for making it the number one international business and financial news channel across the region, based on the latest figures from the Pan Asia-Pacific Cross Media Survey (PAX). Created in-house, the campaign uses the headline “Thank you for making us #1” and features the anchors of Squawk Box Asia (Bernard Lo, Lisa Oake, Martin Soong), Cash Flow from Australia (Oriel Morrison) and Managing Asia … [Read more...] about CNBC launches ad campaign to thank viewers across Asia Pacific
