CNBC's award-winning Squawk Box is dedicating a segment every Wednesday to the C-Suite. Squawk C-Suite is a live interview segment that will profile newsmakers on the state of the global economy, the outlook for their industry as well as their business strategy for expanding in Asia-Pacific. Squawk C-Suite will air on Wednesdays at 8.40am (Singapore /Hong Kong time). In the segment's premiere on 17 February, Squawk C-Suite spoke to Don Meij, CEO of Domino's Pizza in Australia, where he shared … [Read more...] about CNBC launches new segment
Squawk Box
CNBC lines up new programming
Singapore and Hong Kong – CNBC will launch a new programming line-up in Asia Pacific on March 31, adding two new shows and a fresh presenter line-up. As part of the new schedule, CNBC will also unveil a redesigned studio in Hong Kong, which will be home to the network’s flagship morning programme Squawk Box. “Our new programming grid will strengthen our core product by leveraging our world class resources in Hong Kong and Singapore to continue to bring our viewers the best … [Read more...] about CNBC lines up new programming
CNBC claims top spot in Asia Pacific
Singapore – The Pan Asia-Pacific Cross Media Survey (PAX) reaffirmed CNBC’s position as the number one international business and financial news channel, with 77% more monthly viewers than its nearest competitor, and the preferred choice for affluent viewers in the region. The survey also revealed that viewers spend more time watching CNBC than any other international business news channel in Asia Pacific. The survey was based on Q4 2011 to Q3 2012 results taken from in 10 … [Read more...] about CNBC claims top spot in Asia Pacific
CNBC embarks on pan-Asian campaign for Squawk Box
Singapore – CNBC has launched a pan-Asian advertising campaign to strengthen awareness of its flagship morning programme, Squawk Box, by promoting the network’s extensive coverage of the biggest stories of the moment—the U.S. elections and China’s transition. The campaign titled Their Call, Your Money, geared towards audience tune-in for Squawk Box, features online and TV ads across the network and is accompanied by print ads running in the Wall Street Journal Asia, … [Read more...] about CNBC embarks on pan-Asian campaign for Squawk Box
