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CNBC embarks on pan-Asian campaign for Squawk Box

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Singapore Straits Times

CNBC embarks on pan-Asian campaign for Squawk Box

November 6, 2012 by TVA Editor

Singapore – CNBC has launched a pan-Asian advertising campaign to strengthen awareness of its flagship morning programme, Squawk Box, by promoting the network’s extensive coverage of the biggest stories of the moment—the U.S. elections and China’s transition.  The campaign titled Their Call, Your Money, geared towards audience tune-in for Squawk Box, features online and TV ads across the network and is accompanied by print ads running in the Wall Street Journal Asia, … [Read more...] about CNBC embarks on pan-Asian campaign for Squawk Box

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Business Times, CNBC, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, k-drama news, media news, OTT news, pay-tv news, Singapore Straits Times, South China Morning Post, Squawk Box, Squawk Box Asia, The Edge, Wall Street Journal Asia

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