Singapore – Bloomberg Television kicked off its largest advertising campaign in Asia yesterday, right in the heart of Singapore's business district at the Raffles Place MRT station. For this month, a subway-inspired campaign by the business and financial news network will greet commuters. With the tagline "First. Bloomberg Television," the campaign features on-air talent including Haslinda Amin and Susan Li, as well as a copy that speaks to market-watching business professionals. … [Read more...] about Bloomberg rolls out ad campaign in Singapore
Singapore
HBO ASIA and now TV launch HBO GO
Singapore – HBO Asia will be launching a brand new Internet streaming service known as HBO GO in Asia. HBO GO allows subscribers to enjoy their favourite HBO Original programmes 12 hours after their U.S. airings, across multiple devices including laptops, tablets and smartphones. Hong Kong’s now TV will be the first broadcaster in Asia to launch HBO GO in the first quarter of 2013. HBO GO constitutes a vast library of around 1,000 hours of HBO Original programs, … [Read more...] about HBO ASIA and now TV launch HBO GO
Celestial Tiger Entertainment announces five new carriage deals
Hong Kong – Celestial Tiger Entertainment (CTE), the operator of pan-Asian channels dedicated to Asian entertainment, has announced five new carriage agreements on the first day of the 2012 CASBAA Convention held in Hong Kong. The deals will extend CTE’s channel distribution to Cambodia for the first time, extend CELESTIAL CLASSIC MOVIES’ reach into the Philippines, and create a new on-demand service called KIX Thrill Select for a new over-the-top (OTT) interactive service in … [Read more...] about Celestial Tiger Entertainment announces five new carriage deals
The Walking Dead third season premieres on high note across Asia
Asia – FOX International Channels’ (FIC) The Walking Dead Season 3 premiere received impressive ratings performance across Hong Kong and Southeast Asia, defeating other cable competition in its time period with regards to Total Viewers. The debut made FOX Movies Premium (FMP) one of the top Western movie channels in its timeslot among pay-TV viewers in Malaysia and Singapore. It also outperformed FMP’s year-to-date prime time average by about 54% and 194% in Malaysia and … [Read more...] about The Walking Dead third season premieres on high note across Asia
SPT’s ONE turns two
Singapore– Sony Pictures Television (SPT) Networks, Asia announced that its Korean general entertainment (GE) channel, ONE, which just turned two, continues to achieve strong ratings across the region. Among pay-TV 4+ audiences, from January 1 to October 10 2012, ONE has garnered 43% of the viewing share between all 19 HD channels in Malaysia. The channel also drew an average viewing duration of 125 minutes per viewer each day, among pay-TV networks on Astro, according to AGB Nielson … [Read more...] about SPT’s ONE turns two
Seven territories in Asia to get Comedy Central Asia
SINGAPORE – Viacom International Media Networks (VIMN) will be launching the first 24-hour all-comedy channel, Comedy Central Asia on November 1 at 12pm (SG/PH) in seven territories – Singapore (StarHub), the Philippines (SkyTel), Cambodia (PPCTV Co. Ltd and One TV), Myanmar (SkyNet DTH), Papua New Guinea (Channel 8 and HiTRON), Samoa (Bluesky Moana TV) and Mongolia (SkyMedia). The eighth territory, Thailand, will begin transmission of Comedy Central Asia on December 1 via IPTV … [Read more...] about Seven territories in Asia to get Comedy Central Asia