Singapore – Bloomberg Television kicked off its largest advertising campaign in Asia yesterday, right in the heart of Singapore’s business district at the Raffles Place MRT station.


For this month, a subway-inspired campaign by the business and financial news network will greet commuters. With the tagline “First. Bloomberg Television,” the campaign features on-air talent including Haslinda Amin and Susan Li, as well as a copy that speaks to market-watching business professionals.