Singapore – HBO Asia will be launching a brand new Internet streaming service known as HBO GO in Asia. HBO GO allows subscribers to enjoy their favourite HBO Original programmes 12 hours after their U.S. airings, across multiple devices including laptops, tablets and smartphones. Hong Kong’s now TV will be the first broadcaster in Asia to launch HBO GO in the first quarter of 2013.

HBO GO constitutes a vast library of around 1,000 hours of HBO Original programs, including series, films, documentaries, entertainment specials, family content and stand-up comedy. Exciting line-up of programs include the latest seasons of award-winning and critically acclaimed series Game of Thrones, Girls, True Blood and Veep. Also available, are popular series such as Band of Brothers, The Pacific and The Newsroom.

“HBO GO will meet the demand of changing consumer viewing habits, offering subscribers quick access to a wide variety of award-winning and critically-acclaimed content 12 hours after the U.S., which will help with the ongoing fight against illegal copying, distribution and piracy,” said Jonathan Spink, Chief Executive Officer of HBO Asia. “Hong Kong is a highly sophisticated market with a prevalence of high speed broadband network and mobile and tablet users, providing the perfect environment for the introduction of HBO GO.”

The HBO GO service will complement HBO Asia’s bouquet of subscription movie channels in the region—HBO, HBO HD, HBO Signature, HBO Family, HBO Hits, HBO Hits HD and Cinemax—as well as HBO On Demand, the subscription VOD service, and Red, HBO Asia’s first premium Asian movie channel.