Two Ipsos surveys - Pan-Asia Pacific Cross-Media (PAX) and Business Elite Asia (BE:Asia), have both confirmed CNN's regional reach and leadership in news and business on TV, web and mobile platforms, said CNN. According to CNN, the latest PAX results for the period Q3 2012 to Q2 2013 show that as a TV brand, CNN’s daily audience is 59% greater than BBC World News and 2.6 times the size of CNBC’s audience. Also, in the digital sphere, more of the PAX population visit CNN via web or … [Read more...] about CNN announces Ipsos survey results
Pan-Asia Pacific Cross-Media
CNN celebrates 15 years as top news channel in Asia-Pacific
CNN announced that it has retained its position as the number one news and business brand on all platforms, according to new findings from the latest Pan-Asia Pacific Cross-Media survey (PAX). The research reinforces the network's undisputed regional leadership in TV, mobile and online - making it 15 consecutive years in the top position. Some of the results highlights in the research included that the CNN brand reaches 30% of PAX respondents across all platforms, has two-thirds (68%) more daily … [Read more...] about CNN celebrates 15 years as top news channel in Asia-Pacific
