CNN announced that it has retained its position as the number one news and business brand on all platforms, according to new findings from the latest Pan-Asia Pacific Cross-Media survey (PAX). The research reinforces the network’s undisputed regional leadership in TV, mobile and online – making it 15 consecutive years in the top position.
Some of the results highlights in the research included that the CNN brand reaches 30% of PAX respondents across all platforms, has two-thirds (68%) more daily and 57% more weekly viewers than any other international news or business channel, and also ,reaches 55% more international travellers than the next placed news and business channel each week.
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