Business Standard reports that TAM Media Research, India's sole television ratings agency, will move court this week against the guidelines on ratings agencies approved by the Union Cabinet on January 9, 2014. The guidelines prevent any entity from having paid-up equity of more than 10 percent in a rating agency and a broadcaster, an advertiser or an advertising agency, at the same time. TAM, a 50-50 joint venture between Nielsen and WPP's Kantar Research, has been … [Read more...] about TAM to move court against guidelines
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Asia TV Forum & Market (ATF) and ScreenSingapore returns
Reed Exhibitions, organiser of Asia TV Forum & Market (ATF) and ScreenSingapore, has confirmed that this year’s edition of the leading entertainment content market in Asia will be held from December 3 – 6, at the Sands Expo & Convention Centre, Marina Bay Sands. ATF and ScreenSingapore is the hub for the TV and film industries to buy, sell, finance, distribute and co-produce across all entertainment platforms. Last year’s ATF and the 2nd edition of ScreenSingapore drew … [Read more...] about Asia TV Forum & Market (ATF) and ScreenSingapore returns
Global online ad spend leads other media in 1H2012
Advertising is on the rise worldwide and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Despite the 1.3% decline in magazine ad spending in the first half of 2012, gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) drive the overall advertising investment to be up 2.7%. Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (+30.3%) and Latin America (+20.6 %). However, TV continues … [Read more...] about Global online ad spend leads other media in 1H2012
Incentive scheme to set Abu Dhabi as ‘go to’ destination for international production
Cannes/Abu Dhabi – twofour54 and the Abu Dhabi Film Commission have launched the region’s first incentive scheme aimed at making Abu Dhabi the first choice for international and regional producers needing location, production and post-production services. The scheme will be operational from September 1st. An incentive in the form of a rebate of up to 30percent of qualifying spend in the Emirate of Abu Dhabi will be available for feature films, TV, documentary, advertising and music … [Read more...] about Incentive scheme to set Abu Dhabi as ‘go to’ destination for international production
Mobile the media of choice in Thailand
Bangkok – InMobi, the independent mobile advertising network, has revealed the results of its media consumption research for Thailand. The ad network reported that for mobile web users in Thailand, mobile has surpassed TV and traditional online in terms of time spent. Some of the key research findings revealed that on average mobile web users in Thailand consume 6.6 hours of media daily, 44 percent of Thailand’s mobile web users say the mobile device is their preferred method of … [Read more...] about Mobile the media of choice in Thailand
IPTV Landscape integrates ads
The Landscape Channel announced it will make 90 seconds per hour of programming available to IPTV and cable operators, to allow integration with the new developing IPTV advertising insertion systems. Local adverts will overlay the Music Profile spots developed with a view to promoting music artists and record labels in available airtime. Nick Austin, Chairman of Landscape says, "A whole host of new technology companies are developing systems to place adverts directly into IPTV channels based … [Read more...] about IPTV Landscape integrates ads
