ISLE OF MAN – Eros International, leading global company in the Indian film entertainment industry, has announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has partnered with InMobi, a global provider of enterprise platforms for marketers. The association will enable advertisers to directly monetise on Eros Now’s video platform, which boasts an audience of over a 100 million registered users, dedicated to Bollywood and movie … [Read more...] about Eros Now announces partnership with InMobi
InMobi
Mobile the media of choice in Thailand
Bangkok – InMobi, the independent mobile advertising network, has revealed the results of its media consumption research for Thailand. The ad network reported that for mobile web users in Thailand, mobile has surpassed TV and traditional online in terms of time spent. Some of the key research findings revealed that on average mobile web users in Thailand consume 6.6 hours of media daily, 44 percent of Thailand’s mobile web users say the mobile device is their preferred method of … [Read more...] about Mobile the media of choice in Thailand
Seeding mobile ad solutions
Singapore – Independent mobile ad network InMobi, today announced the acquisition of US-based Sprout, the leading platform for creating HTML5 rich media mobile advertising. This acquisition enables InMobi to address the complexity of planning, creating, distributing, and measuring of rich media mobile ads for brands and agencies in the Asia Pacific region and globally. Sprout works with brands such as including Chevrolet, Disney, Paramount Pictures and Sega to bring interactive mobile ads … [Read more...] about Seeding mobile ad solutions
Ad – After Content
