Global advertising rose 8.8% year-on-year in the first quarter of 2011 and television advertising posted the largest year-on-year gains, increasing its share of the pie among other traditional media like radio, newspapers and magazines by 11.9%, according to the new Nielsen Global AdView Pulse report. Television advertising increased from 63.5 percent to 65.3 percent in both developed and many emerging economies. Randall Beard, Global Head of Advertiser Solutions for Nielsen, said that this is … [Read more...] about TV ad spend pays off
advertising
KidsCo launches outdoor campaign in Hong Kong
KidsCo, the international children’s channel, launched its first outdoor advertising campaign in Hong Kong this week, to publicise its programming across the region. The billboard and bus shelter campaign, is promoting KidsCo’s family friendly programming across its platform partners: Hong Kong Broadband, nowTV and TVB PayVision and can be seen throughout November and December. More details in next week's Executive News. … [Read more...] about KidsCo launches outdoor campaign in Hong Kong
