PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced its association with Disney+ Hotstar, to transform the advertising landscape for digital advertising. Disney+ Hotstar, India’s streaming platform offering a wide range of content across Indian and international titles, has selected PubMatic to enable programmatic monetization of content across multiple buying channels, including audience based and 1:1 private marketplace … [Read more...] about Disney+ Hotstar collaborates with PubMatic to scale advertising reach in India
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Astro debuts region’s first TV addressable advertising using Synamedia Iris
Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Berhad (Astro), and Synamedia, the world’s largest independent video software provider, today announced a partnership to launch the first addressable TV advertising service in South East Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics. With its new addressable advertising offer, Astro’s media … [Read more...] about Astro debuts region’s first TV addressable advertising using Synamedia Iris
October delivers all-time high ad volumes led by festivities and sporting events, says BARC India
Advertising volumes on TV continue to witness growth on account of the festive period. The Total Ad Volumes for the month of October 2021 stood at 178 mn seconds, highest for 2021, 11% higher than October 2020 and 23% higher than October 2019. The total number of advertisers stood at 2851 and brands were 4624 for October 2021, with 22% being new advertisers. “Television advertising continues to grow peaking at 178 million seconds in Oct 2021, the highest for the same period over the last … [Read more...] about October delivers all-time high ad volumes led by festivities and sporting events, says BARC India
BBC Thai adds website to digital offer
The BBC’s Thai language service launched the website to expand on its presence in social media and further strengthen BBC’s news and current-affairs offer to Thai-speaking audience, in Thailand and around the world. BBC Thai was created in July 2014 as a Facebook service in response to the military coup in Thailand, and is now is in the unique position of moving from being a social only offer to engaging with users directly on a BBC platform. Via its social-media and new online … [Read more...] about BBC Thai adds website to digital offer
Brightcove Once empowers personalised advertising
Singapore – Brightcove (NASDAQ: BCOV), a global provider of cloud services for video, have announced that content providers developing apps for Google Chromecast can now use Brightcove Once to quickly deploy and monetise feature-rich video on Chromecast, including personalised video ads. Coming on the heels of Google’s recent announcement that it has unlocked … [Read more...] about Brightcove Once empowers personalised advertising
TAM to move court against guidelines
Business Standard reports that TAM Media Research, India's sole television ratings agency, will move court this week against the guidelines on ratings agencies approved by the Union Cabinet on January 9, 2014. The guidelines prevent any entity from having paid-up equity of more than 10 percent in a rating agency and a broadcaster, an advertiser or an advertising agency, at the same time. TAM, a 50-50 joint venture between Nielsen and WPP's Kantar Research, has been … [Read more...] about TAM to move court against guidelines
