PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced its association with Disney+ Hotstar, to transform the advertising landscape for digital advertising. Disney+ Hotstar, India’s streaming platform offering a wide range of content across Indian and international titles, has selected PubMatic to enable programmatic monetization of content across multiple buying channels, including audience based and 1:1 private marketplace … [Read more...] about Disney+ Hotstar collaborates with PubMatic to scale advertising reach in India
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PubMatic partners with Nova to transform social posts into ads for any digital channel
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today announced a partnership with Nova, the leading creative AI company in social display, high impact, video and CTV ad formats. The partnership will leverage Nova’s creative automation platform to allow brands and agencies to repurpose any social post into an ad for any digital channel. Nova enables brands and agencies to redeploy existing, high performing creative from social media … [Read more...] about PubMatic partners with Nova to transform social posts into ads for any digital channel
AVIA Appoints New Board Chair and Adds Two New Board Directors
A new chairman of the board of directors of the Asia Video Industry Association (AVIA) has been appointed and two new directors have joined the board. Phil Hardman, Senior Vice President and General Manager of BBC Studios Asia, has been appointed as the new chairman following Clément Schwebig stepping down. Schwebig was previously President and Managing Director of Warner Bros. Discovery for India, Southeast Asia, Taiwan, Hong Kong and Korea, before moving on to be President, Western Europe … [Read more...] about AVIA Appoints New Board Chair and Adds Two New Board Directors
PubMatic Announces Appointment of Luke Smith as Senior Director CTV and Online Video in APAC
PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the appointment of Luke Smith as Senior Director, CTV and Online Video, APAC. Smith will start his role in the new year, working closely with the APAC and global leadership teams to define and execute the strategy for CTV, OTT, and online video across the region. Smith joins PubMatic from Seven West Media where he was Head of Programmatic Sales & … [Read more...] about PubMatic Announces Appointment of Luke Smith as Senior Director CTV and Online Video in APAC
Driven By Global Momentum, PubMatic Brings Activate to APAC
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced the availability of its newest offering, Activate, in the Asia-Pacific region. PubMatic’s new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Since launching in the US and EMEA in May, Activate has gained traction across every … [Read more...] about Driven By Global Momentum, PubMatic Brings Activate to APAC
Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall to ads in both a premium and mass environment. Research was conducted between January to April 2023, and conducted by Milieu … [Read more...] about Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
