Gaurav Banerjee, Sony Pictures Networks India (SPNI)’s Managing Director & Chief Executive Officer has been appointed as Broadcast Audience Research Council (BARC) India’s new Chairman at its Board Meeting on 1st August 2025. This is with immediate effect. He takes over from Mr. Shashi Sinha, Executive Chairman of IPG Mediabrands India, who served as BARC India’s chairman for over three years. Mr. Banerjee is a distinguished leader with over two decades of experience in the Media and … [Read more...] about Gaurav Banerjee Appointed Chairman of BARC India
BARC India
Shashi Sinha appointed as new BARC India Chairman
Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as the new Chairman of Broadcast Audience Research Council (BARC India) by the Board following its meeting held on 25th March 2022. Mr. Sinha, who also represents the Advertising Agencies Association of India as its Board member, has played a key role in the formation of BARC. He takes over from Mr, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., who successfully served as the Chairman … [Read more...] about Shashi Sinha appointed as new BARC India Chairman
BARC THINK report: TV ad volumes post double-digit growth in 2021 over previous 2 years
2020 was a subdued year for television advertising, leading to a decline in total Ad Volumes across the year despite the record stay-at-home rise in viewership. 2021 has bounced back with a substantial double-digit spike, delivering an all-time high of 1824 million seconds of Ad Volumes during the year. This translated into a 22% and 18% growth over 2020 and 2019, respectively. The Top 10 advertisers accounted for 780 million seconds of Ad Volumes, and the Next 40 accounted for 340 million … [Read more...] about BARC THINK report: TV ad volumes post double-digit growth in 2021 over previous 2 years
October delivers all-time high ad volumes led by festivities and sporting events, says BARC India
Advertising volumes on TV continue to witness growth on account of the festive period. The Total Ad Volumes for the month of October 2021 stood at 178 mn seconds, highest for 2021, 11% higher than October 2020 and 23% higher than October 2019. The total number of advertisers stood at 2851 and brands were 4624 for October 2021, with 22% being new advertisers. “Television advertising continues to grow peaking at 178 million seconds in Oct 2021, the highest for the same period over the last … [Read more...] about October delivers all-time high ad volumes led by festivities and sporting events, says BARC India
BARC India THINK report: Ad volumes on TV spurt to highest levels in 2021 as festive season kicks off
Ad volumes on television continue to post healthy growth, with the July-September quarter registering 461 million seconds of advertising – which is the highest this year – as per BARC India's July - Sept 2021 Ad Volumes - Special Festival Edition THINK Report. What is also significant is that the growth registered in the quarter is broad-based, with channels across all languages reporting higher ad volumes over the corresponding period in previous years. With the festive season well and truly … [Read more...] about BARC India THINK report: Ad volumes on TV spurt to highest levels in 2021 as festive season kicks off
BARC India: Television ad volumes in August 2021 witness strong growth
Indian marketers and brands continue to place their trust in television once again as India kickstarted its festive season for 2021. As per BARC India’s THINK report - August ’21 Ad Volume Analysis, August 2021 recorded the highest Ad Volumes on TV since the second lockdown in April 2021 with 158 mn seconds. August 2021 saw 17% growth as compared to May 2021, 25% vs June 2021 and 9% vs July 2021. With 2803 active advertisers and 4415 active brands in the same month, there is a 23% growth over … [Read more...] about BARC India: Television ad volumes in August 2021 witness strong growth
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