Advertising volumes on TV continue to witness growth on account of the festive period. The Total Ad Volumes for the month of October 2021 stood at 178 mn seconds, highest for 2021, 11% higher than October 2020 and 23% higher than October 2019. The total number of advertisers stood at 2851 and brands were 4624 for October 2021, with 22% being new advertisers. “Television advertising continues to grow peaking at 178 million seconds in Oct 2021, the highest for the same period over the last … [Read more...] about October delivers all-time high ad volumes led by festivities and sporting events, says BARC India
TV advertising
BARC India: Television advertising continues to stay strong and resilient
“2021 began on a high note for television Ad Volumes. Despite a marginal dip from April 2021 due to the ongoing pandemic, Ad Volumes in May 2021 have witnessed a significant growth of 64% as compared to May 2020 and have remained at par with previous years. Moreover, television attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium. With lockdown easing up and upcoming big events, we expect TV Advertising to remain … [Read more...] about BARC India: Television advertising continues to stay strong and resilient
Ovum’s forecast for TV Advertising
London - Despite concerns over the longer term viability of TV advertising, Ovum’s latest forecast* shows that, on a global basis, revenue growth is expected to continue through to 2020. The US$174 billion generated by TV advertising in 2014 is expected to increase to US$224 billion in 2020, testifying to the medium’s enduring strength at a time when it is being challenged on multiple fronts. Looking on a region-by-region basis, the Middle East & Africa will be the standout … [Read more...] about Ovum’s forecast for TV Advertising
TV ad spend pays off
Global advertising rose 8.8% year-on-year in the first quarter of 2011 and television advertising posted the largest year-on-year gains, increasing its share of the pie among other traditional media like radio, newspapers and magazines by 11.9%, according to the new Nielsen Global AdView Pulse report. Television advertising increased from 63.5 percent to 65.3 percent in both developed and many emerging economies. Randall Beard, Global Head of Advertiser Solutions for Nielsen, said that this is … [Read more...] about TV ad spend pays off
