New York – AOL Inc. announced its 2014 slate of original programming at its Digital Content NewFront in Brooklyn on April 29, reaffirming its long-term commitment to creating premium shows with authentic storytelling. Featuring talent and producers such as James Franco, Steve Buscemi, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres, the shows will span topics from family and comedy to business and technology, and will also include AOL’s first long-form … [Read more...] about AOL announces 16 original programmes
Nielsen
Nielsen Twitter TV Ratings to expand to Australia
New York – Nielsen, a global information and measurement company, announced on March 24 plans to bring its Twitter TV solutions to Australia in the second half of 2014. Nielsen’s Twitter TV solutions identify, capture and analyse conversation on Twitter in real time for every programme aired across over 250 U.S. television channels today. They are also scheduled to expand to Italy this fall. These solutions include Nielsen Twitter TV Ratings, the first-ever measure of the total … [Read more...] about Nielsen Twitter TV Ratings to expand to Australia
“The Walking Dead” mid-season premieres at no.1
New York, New York – AMC’s The Walking Dead returned on February 9 with the mid-season premiere of its fourth season, delivering 15.8 million viewers and 10.4 million adults 18-49. It was the no. 1 telecast for the night among adults 18-49, including the Sochi Winter Olympics. The Walking Dead continues to be the no. 1 show on all of television among the coveted 18-49 demographic. With time-shifted playback, the premiere should exceed 20 million viewers. … [Read more...] about “The Walking Dead” mid-season premieres at no.1
Report shows Australians prefer live TV viewing
The latest Australian Multi-Screen Report, covering the third quarter of calendar 2013, shows Australians overwhelmingly prefer live to recorded television, and that they gravitate towards the largest available screen. Overall use of the in-home television set is steady year-on-year, and people’s viewing patterns are broadening with their continued uptake of new and different screen types. Broadcast TV viewing is robust, at nearly 96 hours per Australian each month. Smaller mobile devices … [Read more...] about Report shows Australians prefer live TV viewing
Television and display Internet ads dominate in 2013
Nielsen – While measured in a smaller subset of countries, display Internet ads grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year prior. Internet ads are proving to be the “diaper dandies” of the ad industry and marketers widely consider them to be rapidly growing in importance. If the medium’s rapid growth is any indication, marketers projections are on the money. Despite the rapid growth of display … [Read more...] about Television and display Internet ads dominate in 2013
TAM to move court against guidelines
Business Standard reports that TAM Media Research, India's sole television ratings agency, will move court this week against the guidelines on ratings agencies approved by the Union Cabinet on January 9, 2014. The guidelines prevent any entity from having paid-up equity of more than 10 percent in a rating agency and a broadcaster, an advertiser or an advertising agency, at the same time. TAM, a 50-50 joint venture between Nielsen and WPP's Kantar Research, has been … [Read more...] about TAM to move court against guidelines
