The latest Australian Multi-Screen Report, covering the third quarter of calendar 2013, shows Australians overwhelmingly prefer live to recorded television, and that they gravitate towards the largest available screen. Overall use of the in-home television set is steady year-on-year, and people’s viewing patterns are broadening with their continued uptake of new and different screen types. Broadcast TV viewing is robust, at nearly 96 hours per Australian each month. Smaller mobile devices … [Read more...] about Report shows Australians prefer live TV viewing
TV viewing
3DTV ownership looking up for Asia Pacific
A year after 3DTV debuted at the Consumer Electronics Show in 2010, an estimated 13 percent of consumers already own or ‘definitely will’ purchase a 3DTV set in the next 12 months, according to a survey recently published by The Nielsen Company. An additional 15 percent of global online consumers said they ‘probably will’ purchase a 3DTV. While consumers cite a number of concerns that marketers and manufacturers will need to address before 3DTV gains widespread adoption, … [Read more...] about 3DTV ownership looking up for Asia Pacific
