BBC Advertising published an in-depth report into ‘millennials’, focused on dispelling the misconceptions surrounding this highly sought after generation and making it easier for advertisers to target the most attractive and commercially receptive segment within that group. The report titled ‘Reaching Affluent Millennials’ will offer advertisers a deeper insight into the difference between ‘affluent’ and ‘non-affluent’ millennials and identifies the most valuable segment, The … [Read more...] about BBC Advertising reveals the truth about ‘millennials’
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Research and Markets releases Global IPTV Forecasts to 2020 report
Dublin – Research and Markets has announced the addition of the "Global IPTV Forecasts" report to their offering. Covering 138 countries, the number of homes paying for IPTV will rocket to 191 million by end-2020; more than double the 90 million recorded at end-2013 and up from only 36 million at end-2010, according to a new report from Digital TV Research. The Global IPTV Forecasts report forecasts that IPTV penetration will exceed 11% of TV households by 2020; up from 5.9% in 2013 … [Read more...] about Research and Markets releases Global IPTV Forecasts to 2020 report
Report shows Australians prefer live TV viewing
The latest Australian Multi-Screen Report, covering the third quarter of calendar 2013, shows Australians overwhelmingly prefer live to recorded television, and that they gravitate towards the largest available screen. Overall use of the in-home television set is steady year-on-year, and people’s viewing patterns are broadening with their continued uptake of new and different screen types. Broadcast TV viewing is robust, at nearly 96 hours per Australian each month. Smaller mobile devices … [Read more...] about Report shows Australians prefer live TV viewing
UHD TV​ sets to enter market sooner than expected
Dublin – Research and Markets’ report states that LCD UHD TVs shipped close to 1.2M pcs from January to August of 2013 in the panel base. The UHD TV panel shipment penetration accounts for 0.8% (Korea 4.7%, Japan 0.6%, Taiwan 81.4% and China 13.3%) of the total TV panel shipment. In August, this panel shipment rose to 353K pcs per month. This research foresees that the increase panel shipment trend could result in a total figure of 2.6M units … [Read more...] about UHD TV​ sets to enter market sooner than expected
China represents 54% of all internet users in APAC
Hong Kong – Analytics company comScore, Inc. has released the "2013 China–Taiwan–Hong Kong Digital Future in Focus" report, which reveals that 87 percent of China’s web population views an average of 30 billion online videos each month, though Hong Kong has a higher videos per viewer ratio.The report adds that young males between the ages of 15-24 are the heaviest internet users in Hong Kong, spending more than twice the amount of time online as compared … [Read more...] about China represents 54% of all internet users in APAC
APAC region to reach 182mn broadband subs this year: report
The number of fixed-line broadband subscribers in the Asia-Pacific region will grow 17.3% to reach 182mn users by the end of this year, generating estimated revenues of US$ 44.9bn, according to a new report from Frost & Sullivan. Despite mobile broadband connections growing in tandem, fixed-line broadband connections will continue to grow, according to Adeel Najam, industry analyst at Frost & Sullivan. He attributes this to the various government initiatives in rolling-out national broadband … [Read more...] about APAC region to reach 182mn broadband subs this year: report
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