Singapore– A+E Networks’ Lifetime and Facebook have announced the launch of their first-of-its-kind multi-platform partnership to provide women the support and resources they need to help start their own businesses, specifically in the highly competitive food and beverage (F&B) industry. The strategic partnership brings two campaigns together – Lifetime’s #RethinkWomen and Facebook’s #SheMeansBusiness initiatives. Lifetime encourages women to defy stereotypes and live life on their own … [Read more...] about Multi-platform partnership
multi-platform
CNBC to air “Managing Asia” Asia Builders series
Singapore – CNBC, First in Business Worldwide, announced a regional sponsorship deal with Hitachi around the network's Managing Asia Asia Builders series. The multi-platform campaign includes an event in Singapore, which will be taped in front of a LIVE audience and broadcast in two-parts on October 17 and 24 across CNBC’s TV and digital platforms. Managing Asia Asia Builders series will air across CNBC Asia Pacific. Hosted by award winning anchor, Christine Tan, the … [Read more...] about CNBC to air “Managing Asia” Asia Builders series
Pitching across platforms
Singapore – Angel’s Gate, a business reality programme utilizing a 360-degree media platform, is making its debut on regional broadcaster Channel NewsAsia on February 6. This first season comprises eight episodes, featuring 24 aspiring entrepreneurs pitching their business ideas to the region’s top investors representing the Angel’s Gate Fund. The launch of this series is part of Channel NewsAsia’s focus to boost its business content. Debra Soon, Managing Director, … [Read more...] about Pitching across platforms
Candid camera
Paris – Novavision has signed a distribution agreement with Shanghai Media Group (SMG) for PopCorn TV, its flagship show of candid camera comedy clips (200 x 26'). Shanghai Media Group is acquiring exclusive distribution to the show in China, becoming the 111th country to air the format. The agreement also made way for discussions on two other shows that will be produced locally – Zeze Comedy Show, a studio-based programme that is already produced locally in Brazil; and for The Prize … [Read more...] about Candid camera
