Sydney – Kids’ media consumption in Australia has increased over the past year, with their total spending power rising to A$1.8 billion annually, Cartoon Network’s annual leading research study into children and parents New Generations 2016 has found. The report revealed that TV ads are still the most effective for reaching children, with watching TV remaining the top media consumption activity for kids. An impressive 92% of children watched TV in the last month – up 8%, with most tuning in … [Read more...] about TV still the most influential platform for kids
Multi-platform partnership
Singapore– A+E Networks’ Lifetime and Facebook have announced the launch of their first-of-its-kind multi-platform partnership to provide women the support and resources they need to help start their own businesses, specifically in the highly competitive food and beverage (F&B) industry. The strategic partnership brings two campaigns together – Lifetime’s #RethinkWomen and Facebook’s #SheMeansBusiness initiatives. Lifetime encourages women to defy stereotypes and live life on their own … [Read more...] about Multi-platform partnership
Endemol launches ICON Asia
Amsterdam / Singapore / London- Endemol Shine Beyond announced the launch of ICON Asia. This latest adaptation of the global digital lifestyle network is the first of its kind in the region, bringing the best and latest in local fashion, travel, lifestyle and beauty trends, combined with a commitment to high production value. The channel is produced by Endemol Shine Beyond and will be launched out of Endemol Shine Beyond’s Asia hub in Singapore. The channel will initially be produced in … [Read more...] about Endemol launches ICON Asia
Culture Machine crosses 500m in viewership
Mumbai- Culture Machine affirms its position as the number one digital media network as it crosses a whopping 500 million viewership mark on YouTube, 19 million on Facebook and 1.4 billion watch minutes. In less than three years, the company has produced 7.8 billion minutes of content on YouTube across genres enabling it to garner the undisputed leadership position. … [Read more...] about Culture Machine crosses 500m in viewership
FremantleMedia launches web-series
FremantleMedia India have announced they are producing their first web series to premiere first exclusively on Facebook. FremantleMedia India has conceptualized and produced an innovative web series titled Confessions – It’s Complicated. What makes this digital entertainment format unique is its association with Facebook India. It would include the use of Facebook Live, which enables people to share their experiences and perspectives in real time, as a part of the show. … [Read more...] about FremantleMedia launches web-series
Facebook to overtake Twitter on TV
Social TV activities — that is, the use of social media platforms to discuss, comment on, or enhance the television experience — are quite common among today’s connected consumers. TDG’s latest research indicates that more than half (55 per cent) of adult social network users chat with their friends about TV shows at least a couple of times per year, while 35 per cent do so monthly, and 19 per cent do so daily. And these TV-centered interactions are not lost on network … [Read more...] about Facebook to overtake Twitter on TV
