Amsterdam / Singapore / London- Endemol Shine Beyond announced the launch of ICON Asia.  This latest adaptation of the global digital lifestyle network is the first of its kind in the region, bringing the best and latest in local fashion, travel, lifestyle and beauty trends, combined with a commitment to high production value.

The channel is produced by Endemol Shine Beyond and will be launched out of Endemol Shine Beyond’s Asia hub in Singapore. The channel will initially be produced in English, with plans to diversify into the talents’ native languages to reach greater audiences. ICON Asia will premiere on YouTube, with support from various social outlets including Facebook, Instagram, and Snapchat.