Sydney – Kids’ media consumption in Australia has increased over the past year, with their total spending power rising to A$1.8 billion annually, Cartoon Network’s annual leading research study into children and parents New Generations 2016 has found. The report revealed that TV ads are still the most effective for reaching children, with watching TV remaining the top media consumption activity for kids. An impressive 92% of children watched TV in the last month – up 8%, with most tuning in … [Read more...] about TV still the most influential platform for kids
Toonami
Turner’s kids portfolio lead
Hong Kong– From all corners of the continent and beyond, kids and their families showed their love for Turner’s kids’ brands in Asia Pacific throughout 2015 and into Q1 of 2016. The full brand portfolio, comprising Cartoon Network, Boomerang, Toonami and POGO, is firmly on top of the pile in the region. Aggregate data from ratings agencies in nine measured markets shows that Turner’s Kids portfolio led its competitors in terms of audience share in 2015 and the first quarter of this year. … [Read more...] about Turner’s kids portfolio lead
Turner launches on AIS
Bangkok, Thailand- AIS will carry five Turner channels on its Playbox OTT service and Play mobile app. Almost 40 million AIS mobile subscribers are now able to live-stream the five linear channels as well as watch catch-up content from Warner TV, World Heritage Channel, HLN, Boomerang and Toonami. Turner is the first international broadcaster to offer content on the AIS platforms and the five brands are also the first premium pay-TV channels to launch. In addition, this is the first time that … [Read more...] about Turner launches on AIS
Weekly Launches
Corus launches Disney XD Toronto, ON- Corus Entertainment will launch Disney XD this December, becoming the official home of all Disney networks in Canada. Disney XD will be available to subscribers across (English) Canada beginning 1 December. VOX Germany breaks record Munich- The German version of Spanish mega success series Polseres Vermelles (Red Bracelets) premiered on prime time VOX with record ratings. The first two episodes of Club der roten Bänder (10x60’) had racked … [Read more...] about Weekly Launches
Toonami picks up ‘YO-KAI WATCH’ in Asia
Hong Kong − YO-KAI WATCH will makes its debut across South and Southeast Asia on Toonami later this month. The kids’ network has snapped up 65 half-hour episodes and will be available on an exclusive basis in almost all countries around the region. YO-KAI WATCH follows the adventures of Keita, a boy who unearths a magical watch that allows him to meet and befriend friendly Yo-kai. Originating from Japan, YO-KAI WATCH has inspired a massive loyal following among kids and adults alike … [Read more...] about Toonami picks up ‘YO-KAI WATCH’ in Asia
Device-enabled kids assert their influence in the household
Hong Kong – Kids in Southeast Asia have greater online access through mobile and tablet devices than ever before, but television remains the most popular media, research study from Turner Asia Pacific has revealed. The New Generations survey – commissioned by the media company known for its kids’ brands Cartoon Network, Boomerang and Toonami – analyses the behaviour and spending power of the region’s youngest consumers. Findings from the 2015 edition shows that … [Read more...] about Device-enabled kids assert their influence in the household
