Abhishek Dutta has been named Senior Director and Network Head – Kids, overseeing Cartoon Network and POGO in South Asia. Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands. Abhishek will also be working closely with and under the direction of Leslie Lee, VP of Kids Content, WarnerMedia Entertainment Networks APAC. Abhishek has more than two decades of … [Read more...] about New Network Head appointed for Cartoon Network and POGO in South Asia
POGO
POGO bringing more fun to audience
Mumbai - Pogo, the go-to kids channel for kids has put out a super cool video that is all set to enthral them with its awesome track and engaging visuals and introducing the young viewers to the new shows on the channel. To start the party, Pogo launches a ‘sound track’ that summarises what can be expected on the channel in the coming months and more. The channel brings to its viewers energy, fun and lots and lots of entertainment. The sound track opens with the favourite duo of cat … [Read more...] about POGO bringing more fun to audience
TV still the most influential platform for kids
Sydney – Kids’ media consumption in Australia has increased over the past year, with their total spending power rising to A$1.8 billion annually, Cartoon Network’s annual leading research study into children and parents New Generations 2016 has found. The report revealed that TV ads are still the most effective for reaching children, with watching TV remaining the top media consumption activity for kids. An impressive 92% of children watched TV in the last month – up 8%, with most tuning in … [Read more...] about TV still the most influential platform for kids
Turner and Yash Raj collab
Mumbai- Kids now have an extra dose of entertainment as Turner International partners with Yash Raj Films for their upcoming movie Sultan to bring the big screen magic on television. The association brings two new specials on POGO and Cartoon Network with Sultan’s sports-drama story to entertain children. … [Read more...] about Turner and Yash Raj collab
Turner’s kids portfolio lead
Hong Kong– From all corners of the continent and beyond, kids and their families showed their love for Turner’s kids’ brands in Asia Pacific throughout 2015 and into Q1 of 2016. The full brand portfolio, comprising Cartoon Network, Boomerang, Toonami and POGO, is firmly on top of the pile in the region. Aggregate data from ratings agencies in nine measured markets shows that Turner’s Kids portfolio led its competitors in terms of audience share in 2015 and the first quarter of this year. … [Read more...] about Turner’s kids portfolio lead
POGO.tv relaunches
Mumbai- POGO relaunches its online presence with the remodelling and redesigning of POGO.tv. The site now has a brand new interactive interface equipped with a refreshed look, easy navigation and a de-cluttered, responsive experience on mobile, tablet and desktop screens. The website has a new feature called ‘Downloadables’ that includes fun wallpapers and masks of prominent POGO characters. In conjunction with the revamp, Pogo.tv will host a month long, fun-filled interactive … [Read more...] about POGO.tv relaunches
