ThinkAnalytics, the global leader in video content discovery and personalization, today announced that Astro, the leading media and content company in Malaysia, has again chosen ThinkAnalytics to drive viewer engagement on its sooka streaming service. Astro went live with ThinkMediaAI at the end of April and is already reporting that ThinkMediaAI’s personalized user experience and enhanced content discovery is increasing usage and viewing time. sooka features a mix of free, ad-supported … [Read more...] about Astro selects ThinkAnalytics for sooka to enhance viewer engagement
Discovery
ZEE5 Unveils New Brand Identity, Pivots to become a Hyper- Personalized, Language-First Content Platform
ZEE5 has announced a bold new brand identity and strategic shift, reaffirming its positioning as India’s foremost homegrown platform. The relaunch marks a pivotal step in ZEE5’s evolution, anchored in the promise of “Apni Bhasha, Apni Kahaniyan” (Multiple Languages, Infinite Stories) and a sharper focus on culturally authentic narratives, language- driven personalization and cutting-edge technology. With a new visual identity and a reimagined product experience, ZEE5 deepens its connect with … [Read more...] about ZEE5 Unveils New Brand Identity, Pivots to become a Hyper- Personalized, Language-First Content Platform
V10 Entertainment Acquires Digital Platform Towerhouse
V10 Entertainment, the media company and owner of Venture 10 Studio Group, Vin Di Bona Productions (America’s Funniest Videos), and Fishbowl Worldwide Media, has announced the acquisition of Towerhouse, a content creation and platform management company known for powering brands including the Women’s Sports Network (WSN), Comics Explained, Olympian gymnast Ian Gunther, and fitness icon Ronnie Coleman. Towerhouse was founded in 2021 by former YouTube and WarnerMedia executive Parker Jones. … [Read more...] about V10 Entertainment Acquires Digital Platform Towerhouse
Hello Einstein Studios and Gamisodes Partner to Launch Interactive Baby Einstein Playable Episodes
Hello Einstein Studios, the media entertainment company that creates trusted, best-in-class children’s educational entertainment, has announced a partnership with next-generation entertainment platform Gamisodes™ to launch Baby Einstein Interactive Episodes, a first-of-its-kind interactive offering delivering beloved Baby Einstein content into hands-on, engaging learning experiences for children ad-free. Baby Einstein has been a leader in educational content inspiring curiosity and discovery … [Read more...] about Hello Einstein Studios and Gamisodes Partner to Launch Interactive Baby Einstein Playable Episodes
Cignal Super Launches Southeast Asia’s First Premium Streaming Bundle Partnering with Brandwith
In response to increasing consumer fatigue from managing multiple streaming subscriptions, Cignal has launched Cignal Super, Southeast Asia’s first bundled streaming service offering premium international content through a single subscription. This initiative, developed in partnership with regional media agency Brandwith, signals a major shift in the OTT landscape, addressing growing demand for aggregation and affordability. The Cignal Super bundle debuts with Hallmark+, Curiosity Stream, … [Read more...] about Cignal Super Launches Southeast Asia’s First Premium Streaming Bundle Partnering with Brandwith
Passion Distribution unveils raft of Blue Light sales
Leading international distributor Passion Distribution has announced a surge in global sales of its high-octane Blue Light and Search and Rescue slate, cementing its reputation as a go-to destination for gripping, real-life unscripted programming. Spanning 330 hours, the recent sales showcase sustained global demand for returnable, high-volume factual content that puts everyday heroes in extraordinary situations. MTV OY in Finland and TV4 in Sweden have acquired six seasons of the long-running … [Read more...] about Passion Distribution unveils raft of Blue Light sales
