ThinkAnalytics, the global leader in video content discovery and personalization, today announced that Astro, the leading media and content company in Malaysia, has again chosen ThinkAnalytics to drive viewer engagement on its sooka streaming service. Astro went live with ThinkMediaAI at the end of April and is already reporting that ThinkMediaAI’s personalized user experience and enhanced content discovery is increasing usage and viewing time. sooka features a mix of free, ad-supported … [Read more...] about Astro selects ThinkAnalytics for sooka to enhance viewer engagement
Euan Smith
Astro to offer world-class post-production services with business acquisition of Basecamp Films
Astro Malaysia Holdings Bhd’s wholly owned subsidiary Astro Productions Sdn Bhd (APSB), has entered into an asset purchase agreement with Basecamp Films Sdn Bhd, an award-winning visual post-production studio. As part of the agreement, Basecamp Films’ staff and their expertise, experience, and assets will be integrated within APSB to form a new unit, Astro Sound+Vision, designed to build the future of post-production for Astro and the industry. Euan Smith, Group CEO of Astro said, “Astro … [Read more...] about Astro to offer world-class post-production services with business acquisition of Basecamp Films
Astro Introduces Kid-Friendly Mode & 2 Free Channels for Customers
Astro will be celebrating the 2023 Hari Kebangsaan, Hari Malaysia and the upcoming school holidays by offering even more amazing content for customers. Customers can look forward to two complimentary channels – #DemiNegaraku (Ch 100), available for both Astro and NJOI customers from 20 August till 17 September and Ultraman (Ch 400) available for Astro customers from 20 August till 30 September. Both channels will be available via TV, Astro GO and On Demand. #DemiNegaraku (Ch 100) offers … [Read more...] about Astro Introduces Kid-Friendly Mode & 2 Free Channels for Customers
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