ThinkAnalytics, the global leader in video content discovery and personalization, today announced that Astro, the leading media and content company in Malaysia, has again chosen ThinkAnalytics to drive viewer engagement on its sooka streaming service. Astro went live with ThinkMediaAI at the end of April and is already reporting that ThinkMediaAI’s personalized user experience and enhanced content discovery is increasing usage and viewing time. sooka features a mix of free, ad-supported … [Read more...] about Astro selects ThinkAnalytics for sooka to enhance viewer engagement
sooka
wedotv Launches Four Fast Channels on sooka platform in Malaysia
wedotv, the global ad-supported streaming TV network, has announced a distribution agreement with sooka, Malaysia’s leading streaming content provider, to bring four of its signature FAST channels to its platform. The deal marks wedotv's second major expansion in the Southeast Asian market, following its launch earlier this year in Indonesia through Dens.tv. Now, via sooka, Malaysian viewers will now have access to wedotv movies, wedotv BIG stories (documentary and lifestyle content), wedotv … [Read more...] about wedotv Launches Four Fast Channels on sooka platform in Malaysia
Rock Entertainment Announces Launch of New FAST Channels on sooka
Rock Entertainment Holdings has announced the launch of its new free ad-supported streaming television (FAST) Channels, Jelly Jamm World and Free Movies on sooka, a Malaysian streaming app for global and local LIVE sports, Asian entertainment, children’s entertainment and curated local Originals. Jelly Jamm World, our exciting new FAST Channel, is designed to ignite curiosity and foster creativity in children. It offers a treasure trove of life lessons, from basic mathematics to environmental … [Read more...] about Rock Entertainment Announces Launch of New FAST Channels on sooka
sooka & NJOI customers can now access 5 new FAST channels from Astro
All sooka and NJOI customers can now access five new Free Ad-Supported Streaming Television (FAST) channels at no additional cost, namely Filem Mantap, Drama Hebat, Drama Hotpot, Lawak Sentral and Travel & Taste. This addition compliments the existing ten FAST channels available for sooka customers, expanding customers’ choices to include more dramas, comedies, travel shows and Astro’s very own content such as Super Spontan All Stars, Suri Hati Mr Pilot, The Rebel Princess and Perfect … [Read more...] about sooka & NJOI customers can now access 5 new FAST channels from Astro
Content is king: What media executives have to say on what’s hot for 2022 (Part three)
Asia’s content space has proven to be resilient in the past year when productions have been halted due to the ongoing pandemic. This year, we’ve seen multiple co-production deals being inked and hot new Original productions being launched, which says a lot about Asia’s thriving content space. But just how well did 2021 look for content and what’s in store for 2022? We’ve interviewed 10 media companies across studios, OTT platforms, and broadcasters to get their take on what the past year has … [Read more...] about Content is king: What media executives have to say on what’s hot for 2022 (Part three)
Astro selects Kaltura to power its standalone streaming service offering sooka
Kaltura, the video experience cloud, announced that Astro, Malaysia’s leading content and entertainment company, chose the Kaltura TV Platform to power sooka, its new streaming service targeted at millennials. Leveraging the multiple benefits of Kaltura Cloud TV, sooka went live in June across Malaysia and is hosted on Amazon Web Services (AWS). Astro selected the Kaltura TV Platform for sooka following a competitive Request for Proposals (RFP). Kaltura technology enables Astro to deliver … [Read more...] about Astro selects Kaltura to power its standalone streaming service offering sooka
