In response to increasing consumer fatigue from managing multiple streaming subscriptions, Cignal has launched Cignal Super, Southeast Asia’s first bundled streaming service offering premium international content through a single subscription. This initiative, developed in partnership with regional media agency Brandwith, signals a major shift in the OTT landscape, addressing growing demand for aggregation and affordability.
The Cignal Super bundle debuts with Hallmark+, Curiosity Stream, Fuse+, Max (HBO Max), Viu, Lionsgate Play, Pilipinas Live and Cignal Play, which will ensure a diverse mix of scripted and unscripted entertainment, factual content, and culturally relevant programming. This launch marks a strategic move toward streaming aggregation in Asia Pacific. This model is gaining global momentum as both consumers and providers seek sustainable alternatives to the fragmented SVOD environment.
“We’re witnessing a fundamental evolution in streaming,” said Monty Ghai, Founder & CEO of Brandwith. “Consumers are reaching a saturation point — not with content, but with complexity and cost. Bundles like Cignal Super simplify the experience, increase content discovery, and deliver real value. This is the model the market has been waiting for.”
Brandwith, known for its work with telcos and media platforms across the region, played a key role in structuring the partnerships and licensing agreements behind the Cignal Super launch.
Platform Highlights
Hallmark+: Expands its global reach with a curated library of original, uplifting, and feel-good movies and series, tailored for the Filipino market.
“Our collaboration with Cignal Super brings Hallmark’s trusted brand of storytelling to a new audience, with seamless access via a bundle model,” said Francisco González, SVP, International Distribution.
Fuse+: Targets younger OTT users with inclusive, pop-culture-driven programming across entertainment, music, and lifestyle. “We’re proud to work with Cignal Super to expand Fuse+ into Southeast Asia, bringing fresh and diverse voices to the region,” said Miguel ‘Mike’ Roggero, Chairman and CEO of Fuse Media. “Cignal Super’s new bundle is a great example of how to meet consumer demand — offering a wide range of content for the whole household at an exceptional value.”
Curiosity Stream: Fulfils growing appetite for factual content in Asia through award-winning documentaries and educational programming.
“Cignal Super is a smart, forward-thinking partner. Their approach to bundling aligns with how viewers want to consume content,” said Clint Stinchcomb, President & CEO of Curiosity Stream.
A Scalable Model for OTT Distribution
Cignal Super not only streamlines access for Filipino audiences but also creates a replicable model for other markets seeking to balance premium content access with price sensitivity. With this launch, Cignal joins a global movement among operators and aggregators to reintegrate content delivery in a user-centric, platform-agnostic format.
“We are extremely excited to introduce Cignal Super, the first and only streaming aggregator in the Philippines, developed in collaboration with India’s Tata Play and enabled through their Platform-as-a-Service (PaaS) technology. Tata Play has had many years of success with this model, and we’re thrilled to now bring the same world-class experience to Filipinos. With over 70 million smartphone users in the country, Cignal Super is set to become the go-to destination for exciting, convenient and accessible entertainment — wherever they are.”, said Gerard L. Milan, Chief Revenue Officer of Cignal.
The service comes in two flexible plans. The Premium+ Plan (₱799/month) unlocks access to all streaming services on the platform, while the Premium Plan (₱499/month) includes a curated lineup — perfect for those who want variety at great value. Subscriptions can be made through the official website at cignalsuper.com. As a special intro price offer, new users can enjoy Premium+ for just ₱399/month and Premium for only ₱249/month until May 31, 2025.
Cignal Super is now available for download in the Google Play and App store. Experience the future of streaming — the simple, smart, and super way to watch what you love.
