CSG® (NASDAQ: CSGS) announced a reinforced relationship with ZEE5, one of the largest over the top (OTT) streaming service platforms in India. With the power of CSG’s customer data platform, ZEE5 seamlessly integrates its customer data with a single, unified platform that takes a data-driven approach to create exceptional customer experiences. Easier and faster access to customer data worldwide generates comprehensive information mapping that provides ZEE5 with insights into customers’ content … [Read more...] about CSG enhances ZEE5’s data ecosystem for next era of personalized, cross-channel entertainment experiences
ZEE5
Iconic on-court partners Leander Paes and Mahesh Bhupathi team up to tell their off-court story on ZEE5 with ‘Break Point’
ZEE5, the world’s largest streaming service for South Asian content, is all set to present the untold story of the titans of tennis Leander Paes-Mahesh Bhupathi, their partnership and the bitter break-up with Break Point. ZEE5 has partnered with the award-winning filmmaker duo Ashwiny Iyer Tiwari and Nitesh Tiwari to helm this sports docu- drama based on the on-court glory and off-court lives of the living legends. A hint of Break Point was conveyed through a Twitter banter between the duo, on … [Read more...] about Iconic on-court partners Leander Paes and Mahesh Bhupathi team up to tell their off-court story on ZEE5 with ‘Break Point’
ZEE5’s launch in the U.S. ushers in a new era of South Asian entertainment
The world’s largest streaming service for South Asian content ZEE5 has launched in the U.S. The arrival of the platform in the country opens up a world of multicultural entertainment for the South Asian diaspora and mainstream audiences across the United States. Present at the virtual launch on 22 June was Archana Anand, ZEE5’s Chief Business Officer, who was joined by special guest, Priyanka Chopra Jonas. Commenting on the arrival of the platform on U.S. shores, Archana said, “The United … [Read more...] about ZEE5’s launch in the U.S. ushers in a new era of South Asian entertainment
South Asian streaming content platform ZEE5 to launch in the US on 22 June
After having won the hearts of millions of South Asians across the globe, ZEE5, the world’s largest streaming platform for South Asian content, has announced its launch in the United States on 22 June. The platform is currently under beta testing in the market. The U.S. is the final and largest launch for ZEE5, setting the stage for its rapid growth in a market with a ready 5.4 million diaspora audience that has a deep cultural and language connect to this content. This direct-to-consumer … [Read more...] about South Asian streaming content platform ZEE5 to launch in the US on 22 June
India sees huge headroom for growth across TV and digital
At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat on the potential for growth despite a painful 2020 which had seen a 25% drop in TV advertising revenue. The conference opened with an overview of the Future of Video in India with Mihir Shah, VP, India, at Media Partners Asia (MPA). With learnings from the last year and economic resurgence picking up in certain sectors, MPA predicts that in the next 5 years, with every new … [Read more...] about India sees huge headroom for growth across TV and digital
ZEE Entertainment launches acclaimed content brand ‘Zindagi’ on ZEE5
Keeping the consumers’ evolving entertainment needs at the fore, Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) announced the launch of its much-loved content brand Zindagi, on its digital entertainment platform, ZEE5. Zindagi’s shows have been highly appreciated by audiences in India earlier for its realistic appeal, superlative character portrayals, captivating performances, and its ability to satiate the evolving content preferences of the viewers. Catering … [Read more...] about ZEE Entertainment launches acclaimed content brand ‘Zindagi’ on ZEE5