Mumbai – Reliance Broadcast Network and CBS Studios International have embarked on a joint venture channel, BIG CBS LOVE, taking advantage of the impending digitisation with the launch of its campaign ‘Subscribe To Love On Your Set Top Box’. The campaign is launched on the back of Reliance Broadcast Network’s very successful campaign ‘Choose Your Set-Top-Box Wisely’, which aims to increase awareness about digitisation and empower consumers with information, … [Read more...] about Reliance Broadcast Network launches BIG CBS LOVE campaign
BIG CBS LOVE
BIG CBS Love launches on Dish TV
Mumbai – BIG CBS Networks Pvt. Ltd. – the joint venture between Reliance Broadcast Network Ltd. and CBS Studios International, is offering international women’s channel BIG CBS Love on Dish TV. This follows BIG CBS Prime, which launched on the platform the week before. With this, Dish TV, Asia’s largest DTH Company, will now distribute both Prime and Love to its 12.5 million audience base. This will also take the total reach of Love to 42.5 million homes across … [Read more...] about BIG CBS Love launches on Dish TV
BIG CBS appoints new National Sales Head
Mumbai – BIG CBS Networks has appointed Yashraj Rao as the National Sales Head for its channels – BIG CBS Love and BIG CBS Spark. In his new role, Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels. In his current profile, he will report to Vishal Rally, Business Head – BIG CBS Networks. With almost nine years of sales experience across industries, Rao began his career with Monster.com, … [Read more...] about BIG CBS appoints new National Sales Head
BIG CBS Networks enters Sri Lanka
Mumbai – BIG CBS Networks has expanded its reach into the South Asian Association for Regional Cooperation (SAARC) region, beginning with Sri Lanka. The company is targeting the 15-years old and above English speaking audiences, with its three channel bouquet – BIG CBS Prime, BIG CBS Love and BIG CBS Spark. The channels will be available across the country’s cable platforms and key hotels in the English language. They will initially be distributed with the biggest cable … [Read more...] about BIG CBS Networks enters Sri Lanka
New Punjabi channel in India
India – BIG CBS Networks is launching the fourth channel from its stable, Spark Punjabi, on 14 January. The company previously launched three channels - BIG CBS PRIME, BIG CBS LOVE and BIG CBS SPARK, in the country. Targeting the 15-years old and above audience, the channel will broadcast the latest seasons of international shows such as Jerry Springer, Hawaii Five-O and America’s Next Top Model, all dubbed in Punjabi. The channel will also feature a mix of Punjabi music and local … [Read more...] about New Punjabi channel in India
Warriors and Divas
India – Lucha Libre USA has entered a long-term partnership with Indian multi-media entertainment conglomerate Reliance Broadcast Network, to broadcast its Masked Warriors series, on the network’s bouquet of channels. Season one of Masked Warriors will air simultaneously on the network’s English entertainment channel BIG CBS Prime, and its regional entertainment channel – BIG MAGIC – targeted at the states of Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand, … [Read more...] about Warriors and Divas
