OTT players like iFlix, Hooq and Viu are expected to thrive as long as they account for the distinctiveness of each Asia-Pacific market. The three regional players have taken a compelling approach to emerging markets, focusing on and trying to understand the demands and challenges faced by local consumers. As part of this approach, iFlix, Hooq and Viu have established strategic partnerships, offered services at market sensitive prices and developed features appropriate for the available … [Read more...] about Regional players shake up the Asia-Pacific OTT landscape
Features
Asia Pacific Broadcasting
How is Asia-Pacific absorbing the Smart TV concept? In developed markets such as Japan, Korea and Australia where Smart TVs are commonly used, they’re following the trends of their Western counterparts. For the advanced markets, Smart TV adoption is like Europe and the U.S., so they’ll just keep increasing. I don’t think it has reached 50% mark yet, but they will keep growing. In some markets, especially in Southeast Asia and South Asia, which are emerging markets in the developing world, they … [Read more...] about Asia Pacific Broadcasting
The Next Generation Of Asian digital content
WebTVAsia - Fred Chong Is there a future for Asian digital content? There’s the mainstream content and then, there’s the Asian digital creator’s content which is breaking new grounds today. Mainstream players are starting to embrace these new digital creators and using them to produce TV content, which is losing its ground. Asian digital content is going through a phase where creators are only given a small budget for their creative talent. But this is slowly gaining traction … [Read more...] about The Next Generation Of Asian digital content
Sports content: the evolution, cost and popularity
Rising sports programming costs could have consumers crying foul. Nearly half of the monthly cable or satellite bill goes to sports channels. Escalating prices are triggering worries that subscribers will start walking away someday. The owners of baseball’s Dodgers were expected to receive US$6-billionplus for the TV rights to their team’s games. That may be a big win for the home team, but consumers won’t be doing high-fives once they see their pay-TV bills. The average household … [Read more...] about Sports content: the evolution, cost and popularity
Platform for industry deliberation
Six great shows were part of a single exhibition that attracted 40,660 visitors to Tokyo this June. Content Tokyo was an amalgamation of creation, distribution, licensing, technology, service and marketing in relations to entertainment content. The international event saw 1,371 exhibitors from 19 countries, bringing their latest products and services to one location. As the world of content is changing across all platforms, TV, films, games, books, music, applications, web and mobile have become … [Read more...] about Platform for industry deliberation
Japanese screen for the world
CONTENT TOKYO allows professionals in the TV entertainment content business to negotiate, network and discover inspiration and new ideas efficiently all in one place. The 6th edition of Japan’s largest comprehensive trade show will take place from 29 June to 1 July, uniting six exhibitions: Licensing Japan, Production Companies Expo, Content Solutions Expo, Advanced Content Technology Expo, Content Marketing Expo and the Creators’ Expo. Last year featured 1,323 exhibitors hailing … [Read more...] about Japanese screen for the world
