Asia Pacific Broadcasting
The convergence of linear and IP delivered content has led the majority of media enterprises, especially premium media asset owners, to adopt a multi-platform distribution approach. Traditionally, legacy digital technology stacks (both shared and internal) for content production and distribution have been utilised for the repurposing of content on multiple screens.
SNL Kagan’s Wangxing Zhao Analyst, Asia-Pacific, Media and Communications expert says that the media consumption landscape is changing rapidly, with viewers moving from static TV sets to dynamic interactive content services such as VOD, OTT, IPTV, Smart TV, and internet-connected companion devices. These next-generation viewers not only prefer highly tailored content and advertising campaigns but also consume media on multiple devices. K. Dass reports.