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29 Mar 2020

Tag: MIPCOM Highlights

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The New Television: The Value of Content 

Industry futurists focus on the evolution of content ownership and aggregation—indeed content remains key. However the emergence of a new online and mobile content value chain has transformative effects on the entire content value chain. This MIPCOM introductory session, based on the “Value of Content” report from Boston Consulting Group and Liberty Global, sets the scene for this year’s programme. What is the future option for content industry players? K. Dass reports.

Japan takes center stage 

Watching Ultra HD 4K content—with 2,160 lines of vertical definition—on an Ultra HD 4K TV set is impressive. But 8K—four times the total pixel—is so incredibly realistic that it feels like you are looking through a window into real life. What is immediately striking is that the image is so crisp that it is even possible to distinguish the leaves on the trees in the background. Rather than making the image seem flat, the clarity gives the picture a depth hitherto unseen on digital projections. The colours are also magnificent. The whites and blacks are also stunning. This brilliantly demonstrates Japanese science and technology in broadcasting.

Asia Pacific Broadcasting 

The convergence of linear and IP delivered content has led the majority of media enterprises, especially premium media asset owners, to adopt a multi-platform distribution approach. Traditionally, legacy digital technology stacks (both shared and internal) for content production and distribution have been utilised for the repurposing of content on multiple screens. 

SNL Kagan’s Wangxing Zhao Analyst, Asia-Pacific, Media and Communications expert says that the media consumption landscape is changing rapidly, with viewers moving from static TV sets to dynamic interactive content services such as VOD, OTT, IPTV, Smart TV, and internet-connected companion devices. These next-generation viewers not only prefer highly tailored content and advertising campaigns but also consume media on multiple devices. K. Dass reports.