Mumbai – Big CBS Spark has entered a strategic alliance with Universal Music to bring its young audiences a wider collection of the best global music.

The partnership will allow audiences of Big CBS Spark immediate access to Universal Music’s expansive library, while at the same time offering Universal Music a platform to expand its reach in India.

Fresh music blocks ranging from hip-hop, rock, pop, folk, world, brass, chamber music, and latest hits from Universal Music will enhance BIG CBS Spark’s programming line-up. The music segments are complemented by international shows including Cheaters, Max, Smash Cards, Oblivious and Real TV.

Speaking on the partnership, Vishal Rally, Business Head, BIG CBS Networks Pvt. Ltd, said: “This alliance allows our young audiences immediate access to world-class and an enviable music library, featuring some of the best and latest from the international music industry. We further sharpen our positioning as the ultimate music destination and are confident of this content resonating excellently with our loyal young audiences. With our Channel, we offer the youth the entertainment that they seek while offering marketers the best ROI for their brands.”

Big CBS Spark is a youth channel joint venture from Reliance Broadcast Network and CBS Studios International. This alliance compliments Reliance Broadcast Network’s recently launched ‘Choose Your Set-Top-Box Wisely’ campaign, which is designed to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while at the same time enabling operators to build their brand equity.