Talpa Studios has announced the first international sale of its heartfelt musical entertainment format 3 Minutes of Fame, to TV Globo in Brazil. The show offers a platform for hidden talents with beautiful voices who have never dared to step onto the stage. 3 Minutes of Fame is set to enrichTV Globo’s Sunday programming within their popular show Domingão com Huck. The production will take place in Rio de Janeiro at TV Globo’s facilities. The show is scheduled to premiere in April 2025.

In its recent debut in the Netherlands, 3 Minutes of Fame wrapped up its first season in late December 2024, demonstrating fair audience figures. The average number of viewers per episode exceeded the time slot average, reflecting solid viewer engagement. 3 Minutes of Fame is a format developed through a creative partnership between Spektr and Talpa Studios.

Sebastian van Barneveld, Director Global Distribution at Talpa Studios, shared his enthusiasm for the new venture: “We are thrilled to bring 3 Minutes of Fame to Brazil. This show not only provides a platform for extraordinary transformations, but also touches hearts with its inspiring stories. We anticipate that Brazilian talents will embrace this opportunity to shine, further enriching the show’s narrative of personal triumph and musical joy. The strategic approach to scheduling and producing formats, which is legendary and originated in Brazil’s esteemed entertainment industry, perfectly aligns with our vision for the show.”

Carolina Iacia, Head of Format Acquisition at Globo: “We are excited to conclude this very first deal with Talpa Studios, reinforcing our partnership. 3 Minutes of Fame celebrates heartfelt, inspiring stories that highlight the best in all of us, and we believe it will bring joy not only to hidden talents across Brazil but also to every household watching.”