New York – Nielsen, a global information and measurement company, announced on March 24 plans to bring its Twitter TV solutions to Australia in the second half of 2014. Nielsen’s Twitter TV solutions identify, capture and analyse conversation on Twitter in real time for every programme aired across over 250 U.S. television channels today. They are also scheduled to expand to Italy this fall. These solutions include Nielsen Twitter TV Ratings, the first-ever measure of the total … [Read more...] about Nielsen Twitter TV Ratings to expand to Australia
MIPTV: Twitter’s Deb Roy to keynote at MIPTV
Paris – Deb Roy (@dkroy), Chief Media Scientist, Twitter, will present a keynote address at MIPTV in Cannes on April 8. The keynote will highlight Twitter as a force multiplier for TV viewing. Studies show that a majority of mobile and tablet users talk about what they're watching on television with others in real time. This results in unprecedented waves of synchronous conversations about culture and events that Deb Roy calls "the social soundtrack for TV". When viewers watch TV … [Read more...] about MIPTV: Twitter’s Deb Roy to keynote at MIPTV
“The Walking Dead” mid-season premieres at no.1
New York, New York – AMC’s The Walking Dead returned on February 9 with the mid-season premiere of its fourth season, delivering 15.8 million viewers and 10.4 million adults 18-49. It was the no. 1 telecast for the night among adults 18-49, including the Sochi Winter Olympics. The Walking Dead continues to be the no. 1 show on all of television among the coveted 18-49 demographic. With time-shifted playback, the premiere should exceed 20 million viewers. … [Read more...] about “The Walking Dead” mid-season premieres at no.1
BBC Global News announces partnership with Twitter Amplify
New York – BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool. BBC Global News will provide the global Twitter community timely in-Tweet video clips that complement its global news gathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. “This new … [Read more...] about BBC Global News announces partnership with Twitter Amplify
VIMN and Twitter launch Twitter Amplify for “2013 MTV EMA”
London – Viacom International Media Networks (VIMN) and Twitter have announced an international partnership on Twitter Amplify, a programme through which the companies will deliver social video advertising campaigns around the biggest programmes and live events across VIMN’s platforms, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel and more. The partnership will launch with the 2013 MTV EMA, airing live across MTV channels … [Read more...] about VIMN and Twitter launch Twitter Amplify for “2013 MTV EMA”
“Driving Change” scores at the Singapore Media Awards
Driving Change in Thailand Singapore – Driving Change, the 360-degree CSR series produced by activeTV Asia and media agency MEC, was honoured at the Singapore Media Awards.The first-of-its-kind reality production saw TV personality Henry Golding travel to five cities in Asia in an attempt to fulfil a series of tasks that would aid local communities. The catch; he only had three days to pull off each challenge and had to tap into the power of social media to recruit assistance and … [Read more...] about “Driving Change” scores at the Singapore Media Awards
