Mumbai – Life OK, the new Hindi general entertainment brand launched by Star India, goes on air this weekend. The channel aims to connect with its viewers through its “Life is Good” philosophy. Sanjay Gupta, COO Star India, said at the launch, "Recognizing the importance of youth, the brand will be launched via a week long digital engagement plan and the biggest online concert ever with an eight-hour long Life OK Rockathon exclusively for the web.” The marquee shows of … [Read more...] about Life’s philosophies
Star India
Ready for lift off
Hong Kong – Sony Pictures Television (SPT) has licensed Pan Am, a period dramedy series set around the iconic international airline of the same name, to STAR in India and TVNZ in New Zealand. Across the Asia Pacific, Pan Am will first take flight in India (STAR) in early 2012, followed by premieres in New Zealand (TVNZ) in February, Japan (IMAGICA BS) in March and Australia (Nine Network) later in the year. The show will also air on one of SPT’s networks in Asia next year. The series … [Read more...] about Ready for lift off
Star India upgrades CASBAA membership to Patron status
Hong Kong - CASBAA announced that long standing member Star India has upgraded its membership to Patron status effective immediately. “The Association recognizes the incredible development of the industry in India and Star’s upgrade in membership is a testament to CASBAA’s support and efforts to nurture the growth of the market in the region,” said Marcel Fenez, chairman of CASBAA. As part of its Patron member benefits, Star India will take a seat on the CASBAA Council of … [Read more...] about Star India upgrades CASBAA membership to Patron status
170 jobs to go as News Corp. restructures in Asia
Hong Kong - News Corporation finally announced the restructure of its Asian broadcast businesses into three units. The business will be hived off into Star India, Star Greater China and a third operation covering the rest of Asia known as Fox International Channels, which will combine English-language channels such as Star World and Star Movies with those carrying the FOX and National Geographic brands. In an internal memo to staff, James Murdoch, chairman and chief executive, Europe and Asia, … [Read more...] about 170 jobs to go as News Corp. restructures in Asia
STAR unveils STAR JOLSHA
Mumbai / Hong Kong - STAR India announced the launch of STAR JOLSHA. The channel, which is scheduled for launch on September 8, is set to change the entertainment landscape in Bengal. STAR JOLSHA will provide an array of differentiated programming, fiction, non-fiction programmes, mythology, movies and reality shows. The excitement on STAR JOLSHA begins with a chat show by renowned National award winning director Rituparna Ghosh called Ghosh and Co., a devotional yet contemporary drama Durga and … [Read more...] about STAR unveils STAR JOLSHA
