Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience. For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This … [Read more...] about Google India and Sony Pictures Networks India Partner for KBC
Sony Entertainment Television
World Cup-winning Captain Rohit Sharma to Make His Entertainment Debut on Sony Pictures Networks India
Sony Pictures Networks India (SPNI) has unveiled a high-impact teaser featuring cricket icon Rohit Sharma as he gears up for this year’s biggest entertainment debut. By bringing one of India’s most influential sporting personalities on two most loved entertainment platforms – Sony Entertainment Television and Sony LIV, Sony Pictures Networks India is creating a powerful brand-building opportunity for brands seeking scale, cultural relevance, and cross-platform visibility beyond live sports. The … [Read more...] about World Cup-winning Captain Rohit Sharma to Make His Entertainment Debut on Sony Pictures Networks India
Sony Pictures Networks India to telecast the star-studded Chetak SCREEN Awards 2026 LIVE on April 5
Sony Pictures Networks India (SPNI) is set to bring the culture of LIVE awards back to screen as Chetak SCREEN Awards 2026 goes LIVE across Sony Entertainment Television (SET) and Sony LIV on 05th April 2026 at 8:00 PM IST. Recognised as one of India’s most credible honours in cinema and storytelling, the Chetak SCREEN Awards celebrate excellence across Indian filmmaking while spotlighting the creative forces shaping the industry. This year’s edition will feature a star-studded event as we … [Read more...] about Sony Pictures Networks India to telecast the star-studded Chetak SCREEN Awards 2026 LIVE on April 5
Sony Pictures Networks India appoints Harsh Sheth as Business Head – Sony Entertainment Television
Sony Pictures Networks India (SPNI) has announced the appointment of Harsh Sheth as Business Head – Sony Entertainment Television (SET). In this role, he will lead the channel’s overall business strategy and P&L, reporting to Nachiket Pantvaidya, Chief Content Officer – SET, Sony Marathi and Movie Production. Sheth brings close to two decades of experience in building and scaling high-impact media businesses across television and digital platforms. He joins SPNI from JioStar, where he was … [Read more...] about Sony Pictures Networks India appoints Harsh Sheth as Business Head – Sony Entertainment Television
Sony Pictures Networks India showcases how contestants win big prizes on Wheel of Fortune hosted by Akshay Kumar
Sony Entertainment Television’s Wheel of Fortune India brings together the thrill of chance and the power of words in a fast-paced game show that unfolds across four exciting rounds. Designed to test speed, strategy, intelligence and sharp thinking, the four rounds in the show: Triple Toss-Up, Puzzle Round, Double Dhamaaka and the Bonus Round will keep the viewers on the edge of their seats. The Indian edition adds its own flavour with English, Hindi, and Hinglish word puzzles, blending … [Read more...] about Sony Pictures Networks India showcases how contestants win big prizes on Wheel of Fortune hosted by Akshay Kumar
Sony Entertainment Television’s MasterChef India Becomes a Powerful Brand Magnet
Sony Entertainment Television’s MasterChef India continues to strengthen its position as one of Indian television’s most compelling brand magnet properties, offering partners a rare combination of scale, credibility, and purpose-led storytelling. As India moves ahead with confidence and purpose, ‘Desh Front Foot Par Chal Raha Hai’, the new season celebrates the spirit, identity and the pride of India, creating a powerful cultural and emotional canvas for brands that stand for trust, quality, … [Read more...] about Sony Entertainment Television’s MasterChef India Becomes a Powerful Brand Magnet









