Mumbai- SONY MAX, SONY SIX & SONY ESPN (part of Sony Pictures Networks India), the official broadcasters of the VIVO IPL, continue to grow in the second week of the T20 cricket tournament after just 16 matches. VIVO IPL has achieved a cumulative reach of 266 million continuing to build a larger audience base than ever before in its first fortnight. With rural data being reported for the first time, the response has been great with a 43% reach from rural. A 46% female viewership makes VIVO … [Read more...] about 266 million views for VIVO
Sony Pictures Networks India
Sony unveils VIVO IPL
Mumbai- The chieftains of Sony Pictures Networks India (SPN) unveiled the new campaign for Season 9 of VIVO IPL. From 2008 onwards, SPN has been the exclusive broadcaster of VIVO IPL. And since then, with BCCI’s support, SPN has been not only been marketing and promoting the event on its network but also using content that powers the television medium to entertain and communicate. This year’s VIVO IPL campaign, ‘Ek India Happywala’ implores every Indian in every … [Read more...] about Sony unveils VIVO IPL
