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Ad – Before Content

VIVO IPL

Hotstar launches AdServe

April 16, 2018 by TVA Editor

MUMBAI – Hotstar, India’s leading video streaming platform, has launched Hotstar AdServe – a self-service ad tool aimed at empowering advertisers and allowing small and medium sized companies to harness the power of digital video at scale.   The tool, currently in beta, is potentially one of the first in the world that allows advertisers to associate with a big sporting event. With the introduction of this service, small and medium advertisers with smaller budgets will now be able to … [Read more...] about Hotstar launches AdServe

Other Topics: AdServe, Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, Hotstar, k-drama news, media news, OTT news, pay-tv news, people and appointments, show distributor, show format, show genre, streaming apps, VIVO IPL

Strong viewership for VIVO IPL

May 31, 2016 by TVA Editor

Mumbai- SONY MAX, SONY SIX & SONY ESPN (part of Sony Pictures Networks India), the official broadcasters of VIVO IPL has drawn millions of viewers each week making the tournament larger and bigger. VIVO IPL recorded a 60% growth since the opening week to achieve a cumulative reach of 347 million, the highest for any sporting event on television in India. VIVO IPL achieved a viewership of 793 GVM in prime time at an All India level, in its 6th week and was way ahead of the No 2 channel … [Read more...] about Strong viewership for VIVO IPL

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, k-drama news, media news, OTT news, pay-tv news, people and appointments, show distributor, show format, SONY ESPN, Sony MAX, Sony Pictures Networks India, Sony Six, VIVO IPL

266 million views for VIVO

May 3, 2016 by TVA Editor

Mumbai- SONY MAX, SONY SIX & SONY ESPN (part of Sony Pictures Networks India), the official broadcasters of the VIVO IPL, continue to grow in the second week of the T20 cricket tournament after just 16 matches. VIVO IPL has achieved a cumulative reach of 266 million continuing to build a larger audience base than ever before in its first fortnight. With rural data being reported for the first time, the response has been great with a 43% reach from rural. A 46% female viewership makes VIVO … [Read more...] about 266 million views for VIVO

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, k-drama news, media news, OTT news, pay-tv news, people and appointments, show distributor, SONY ESPN, Sony MAX, Sony Pictures Networks India, Sony Six, viewership, VIVO IPL

218 million eyeballs on VIVO IPL

April 27, 2016 by TVA Editor

Mumbai- SONY MAX, SONY SIX & SONY ESPN, the official broadcasters of the VIVO IPL has surpassed all expectations in the opening week of the T20 cricket tournament. VIVO IPL 2016 opened with a cumulative reach of 218 million viewers in its first week. The opening game between Mumbai Indians & Rising Pune Supergiants rated a whopping 24,448 TVTs and a reach of 97 million viewers across India. Female viewership in the opening week was also a staggering 98 million across India. The … [Read more...] about 218 million eyeballs on VIVO IPL

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content Distribution, content news, Ek India Happywala, entertainment news, format licensing, format sales, k-drama news, media news, Mumbai Indians, OTT news, Rising Prune Supergiants, Sony, SONY ESPN, Sony MAX, Sony Six, T20, VIVO IPL

Sony unveils VIVO IPL

March 15, 2016 by TVA Editor

Mumbai- The chieftains of Sony Pictures Networks India (SPN) unveiled the new campaign for Season 9 of VIVO IPL. From 2008 onwards, SPN has been the exclusive broadcaster of VIVO IPL. And since then, with BCCI’s support, SPN has been not only been marketing and promoting the event on its network but also using content that powers the television medium to entertain and communicate. This year’s VIVO IPL campaign, ‘Ek India Happywala’ implores every Indian in every … [Read more...] about Sony unveils VIVO IPL

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, k-drama news, media news, OTT news, pay-tv news, people and appointments, show distributor, show format, show genre, Sony Pictures Networks India, streaming apps, VIVO IPL, VOD news

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