MUMBAI – Hotstar, India’s leading video streaming platform, has launched Hotstar AdServe – a self-service ad tool aimed at empowering advertisers and allowing small and medium sized companies to harness the power of digital video at scale. The tool, currently in beta, is potentially one of the first in the world that allows advertisers to associate with a big sporting event. With the introduction of this service, small and medium advertisers with smaller budgets will now be able to … [Read more...] about Hotstar launches AdServe
VIVO IPL
Strong viewership for VIVO IPL
Mumbai- SONY MAX, SONY SIX & SONY ESPN (part of Sony Pictures Networks India), the official broadcasters of VIVO IPL has drawn millions of viewers each week making the tournament larger and bigger. VIVO IPL recorded a 60% growth since the opening week to achieve a cumulative reach of 347 million, the highest for any sporting event on television in India. VIVO IPL achieved a viewership of 793 GVM in prime time at an All India level, in its 6th week and was way ahead of the No 2 channel … [Read more...] about Strong viewership for VIVO IPL
266 million views for VIVO
Mumbai- SONY MAX, SONY SIX & SONY ESPN (part of Sony Pictures Networks India), the official broadcasters of the VIVO IPL, continue to grow in the second week of the T20 cricket tournament after just 16 matches. VIVO IPL has achieved a cumulative reach of 266 million continuing to build a larger audience base than ever before in its first fortnight. With rural data being reported for the first time, the response has been great with a 43% reach from rural. A 46% female viewership makes VIVO … [Read more...] about 266 million views for VIVO
218 million eyeballs on VIVO IPL
Mumbai- SONY MAX, SONY SIX & SONY ESPN, the official broadcasters of the VIVO IPL has surpassed all expectations in the opening week of the T20 cricket tournament. VIVO IPL 2016 opened with a cumulative reach of 218 million viewers in its first week. The opening game between Mumbai Indians & Rising Pune Supergiants rated a whopping 24,448 TVTs and a reach of 97 million viewers across India. Female viewership in the opening week was also a staggering 98 million across India. The … [Read more...] about 218 million eyeballs on VIVO IPL
Sony unveils VIVO IPL
Mumbai- The chieftains of Sony Pictures Networks India (SPN) unveiled the new campaign for Season 9 of VIVO IPL. From 2008 onwards, SPN has been the exclusive broadcaster of VIVO IPL. And since then, with BCCI’s support, SPN has been not only been marketing and promoting the event on its network but also using content that powers the television medium to entertain and communicate. This year’s VIVO IPL campaign, ‘Ek India Happywala’ implores every Indian in every … [Read more...] about Sony unveils VIVO IPL