Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience. For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This … [Read more...] about Google India and Sony Pictures Networks India Partner for KBC
Sony Pictures Networks India
World Cup-winning Captain Rohit Sharma to Make His Entertainment Debut on Sony Pictures Networks India
Sony Pictures Networks India (SPNI) has unveiled a high-impact teaser featuring cricket icon Rohit Sharma as he gears up for this year’s biggest entertainment debut. By bringing one of India’s most influential sporting personalities on two most loved entertainment platforms – Sony Entertainment Television and Sony LIV, Sony Pictures Networks India is creating a powerful brand-building opportunity for brands seeking scale, cultural relevance, and cross-platform visibility beyond live sports. The … [Read more...] about World Cup-winning Captain Rohit Sharma to Make His Entertainment Debut on Sony Pictures Networks India
Sony Pictures Networks India to telecast the star-studded Chetak SCREEN Awards 2026 LIVE on April 5
Sony Pictures Networks India (SPNI) is set to bring the culture of LIVE awards back to screen as Chetak SCREEN Awards 2026 goes LIVE across Sony Entertainment Television (SET) and Sony LIV on 05th April 2026 at 8:00 PM IST. Recognised as one of India’s most credible honours in cinema and storytelling, the Chetak SCREEN Awards celebrate excellence across Indian filmmaking while spotlighting the creative forces shaping the industry. This year’s edition will feature a star-studded event as we … [Read more...] about Sony Pictures Networks India to telecast the star-studded Chetak SCREEN Awards 2026 LIVE on April 5
Sony Pictures Networks India announces a landmark Association with the European Union for MasterChef India finale
Sony Pictures Networks India (SPNI) has announced a landmark association with the European Union (EU) for MasterChef India, making it a first-of-its-kind collaboration in the history of Indian television. The partnership represents a significant milestone for the show and reinforces its standing as a premium and credible platform capable of engaging globally reputed institutions. By bringing the European Union into the MasterChef India ecosystem, Sony Pictures Networks India aims to create a … [Read more...] about Sony Pictures Networks India announces a landmark Association with the European Union for MasterChef India finale
Sony Pictures Networks India reimagines game shows and reality TV to rebuild appointment viewing
In a media landscape dominated by endless scrolling and solitary screens, Sony Pictures Networks India (SPNI) is placing renewed emphasis on shared viewing. By reimagining game shows and reality television, the Company is transforming formats once seen as traditional into powerful unifiers that bring Indian families across generations back to the living room. As content consumption fragments across platforms, SPNI is prioritising participation-led formats that invite viewers to play, predict, … [Read more...] about Sony Pictures Networks India reimagines game shows and reality TV to rebuild appointment viewing
Sony Pictures Networks India appoints Harsh Sheth as Business Head – Sony Entertainment Television
Sony Pictures Networks India (SPNI) has announced the appointment of Harsh Sheth as Business Head – Sony Entertainment Television (SET). In this role, he will lead the channel’s overall business strategy and P&L, reporting to Nachiket Pantvaidya, Chief Content Officer – SET, Sony Marathi and Movie Production. Sheth brings close to two decades of experience in building and scaling high-impact media businesses across television and digital platforms. He joins SPNI from JioStar, where he was … [Read more...] about Sony Pictures Networks India appoints Harsh Sheth as Business Head – Sony Entertainment Television
Ad – After Content
