In a media landscape dominated by endless scrolling and solitary screens, Sony Pictures Networks India (SPNI) is placing renewed emphasis on shared viewing. By reimagining game shows and reality television, the Company is transforming formats once seen as traditional into powerful unifiers that bring Indian families across generations back to the living room. As content consumption fragments across platforms, SPNI is prioritising participation-led formats that invite viewers to play, predict, … [Read more...] about Sony Pictures Networks India reimagines game shows and reality TV to rebuild appointment viewing
Sony Pictures Networks India
Sony Pictures Networks India appoints Harsh Sheth as Business Head – Sony Entertainment Television
Sony Pictures Networks India (SPNI) has announced the appointment of Harsh Sheth as Business Head – Sony Entertainment Television (SET). In this role, he will lead the channel’s overall business strategy and P&L, reporting to Nachiket Pantvaidya, Chief Content Officer – SET, Sony Marathi and Movie Production. Sheth brings close to two decades of experience in building and scaling high-impact media businesses across television and digital platforms. He joins SPNI from JioStar, where he was … [Read more...] about Sony Pictures Networks India appoints Harsh Sheth as Business Head – Sony Entertainment Television
Sony Pictures Networks India showcases how contestants win big prizes on Wheel of Fortune hosted by Akshay Kumar
Sony Entertainment Television’s Wheel of Fortune India brings together the thrill of chance and the power of words in a fast-paced game show that unfolds across four exciting rounds. Designed to test speed, strategy, intelligence and sharp thinking, the four rounds in the show: Triple Toss-Up, Puzzle Round, Double Dhamaaka and the Bonus Round will keep the viewers on the edge of their seats. The Indian edition adds its own flavour with English, Hindi, and Hinglish word puzzles, blending … [Read more...] about Sony Pictures Networks India showcases how contestants win big prizes on Wheel of Fortune hosted by Akshay Kumar
Sony Pictures Networks India elevates Akshay Agrawal as Head of Linear Ad Sales
Sony Pictures Networks India (SPNI) has announced the elevation of Akshay Agrawal as Head - Linear Ad Sales. In this new role, his mandate will be to drive revenue growth, strengthen advertiser partnerships, and deliver high-impact, insight-led solutions for brands. He will report to Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, SPNI. With over 22 years at SPNI, Akshay brings deep domain expertise across the Media & Entertainment ecosystem and a proven … [Read more...] about Sony Pictures Networks India elevates Akshay Agrawal as Head of Linear Ad Sales
Sony Pictures Networks India Announces Leadership Realignment to Accelerate Its Content-First Vision
Sony Pictures Networks India (SPNI) has announced a leadership realignment as part of a refreshed operating model aimed at advancing its vision to become a content-first, platform-agnostic, multi-lingual entertainment company. The changes are designed to sharpen end-to-end ownership across content, accelerate cross-platform collaboration across television channels, and Sony LIV. This will enable a more unified approach to monetisation and distribution across linear and digital … [Read more...] about Sony Pictures Networks India Announces Leadership Realignment to Accelerate Its Content-First Vision
Sony Pictures Networks India unveils the second brand film for Wheel of Fortune featuring Akshay Kumar
Sony Pictures Networks India has released the second brand film for its upcoming marquee property, Wheel of Fortune, featuring Akshay Kumar. Continuing the tone set by the first campaign film, the latest film once again showcases Akshay Kumar’s signature humour and natural comic timing. Built around situational comedy, the film highlights Akshay Kumar’s mass appeal while delivering entertainment that is family-friendly. Commenting on the creative approach, Vikas Bahl, who … [Read more...] about Sony Pictures Networks India unveils the second brand film for Wheel of Fortune featuring Akshay Kumar
