Kuala Lumpur – Media Prima Television Networks is set to expand its capacity in establishing innovative partnerships with global brands that are perpetually aiming to grow their mass Malay market share. The media powerhouse will continue to ramp up its local televised awards shows through investment in creating unique opportunities and creative brand integration efforts. This will include initiatives to strengthen the unification of its free-to-air, digital, social media, radio, print … [Read more...] about Media Prima eyes steady record
Samsung
Youku Tudou teams up with Mirriad
Singapore– Youku Tudou, Inc. (NYSE: YOKU) and Mirriad Advertising Ltd have entered a long-term exclusive collaboration arrangement in China. In this alliance, Youku Tudou will connect Chinese and international brands with Mirriad’s technology on its platform, creating new, prime ad inventory immediately at scale. Mirriad will offer to Youku Tudou a number of new, premium advertising opportunities within its entertainment and media ecosystem, enabling advertisers to digitally insert … [Read more...] about Youku Tudou teams up with Mirriad
Asian sports matter
Singapore – Sports’ top guns concluded at the end of the two-day event that brands, organisers, right holders, content owners and platforms must collaborate for a healthier sports market in the region. Data and charts from different organisations proved there is ample opportunity and a mammon audience waiting to consume sports content where ever they are. Sponsor and keynote speaker Zubin Gandevia, President, Asia Pacific & Middle East, FOX International … [Read more...] about Asian sports matter
World’s first low temperature video wall
Singapore – Samsung Electronics announced the world’s first low temperature video wall, UD55E-S, that is specifically pre-calibrated for the broadcast industry. The UD55E-S has a specialised panel with a lower colour temperature range of 2800k-6500k that corresponds to broadcast camera standards, ensuring that the colours of news footage and graphics are displayed accurately at all viewing angles. The high resolution UD55E-S raises the quality of video wall solutions in the broadcast … [Read more...] about World’s first low temperature video wall
Channel NewsAsia launches Smart TV app
Singapore – Regional broadcaster Channel NewsAsia has launched an all-new Smart TV app with Samsung. The app allows users to have access to an extensive selection of content from Channel NewsAsia that covers news, business, lifestyle, travel, history, current affairs and documentaries on their Samsung Smart TVs. The launch is in conjunction with the release of Samsung’s newest 2014 Smart TV sets, including the Samsung Curved UHD TV, from April onwards. With Channel NewsAsia’s … [Read more...] about Channel NewsAsia launches Smart TV app
BroadcastAsia2014 plays hub to OTT content revolution
Singapore – With the ever increasing demand for mobile broadband anytime, anywhere, the explosive growth of Over-the-Top (OTT) content has accelarated rapidly with a staggering 352.4 million people expected to pay for access to OTT programming by 20161. As Asian consumers continue to demand easily accessible entertainment, OTT services such as pay TV are increasingly becoming a necessity in the region with revenues expected to grow to US$43.9 billion by 2018, according to a … [Read more...] about BroadcastAsia2014 plays hub to OTT content revolution