Singapore – With the ever increasing demand for mobile broadband anytime, anywhere, the explosive growth of Over-the-Top (OTT) content has accelarated rapidly with a staggering 352.4 million people expected to pay for access to OTT programming by 20161. As Asian consumers continue to demand easily accessible entertainment, OTT services such as pay TV are increasingly becoming a necessity in the region with revenues expected to grow to US$43.9 billion by 2018, according to a research report2.
This trend, familiarly coined as the ‘pay TV boom’, will be showcased at BroadcastAsia2014 and will inspire broadcasters to pursue the right business models, whilst harnessing the best technologies in order to monetise content. Returning to Marina Bay Sands from June 17-20, content providers, broadcasters and telecommunication companies from all over the world will be at the event to witness the revolution as they play a part in taking the OTT model to the next level with the latest innovative technologies and services.
Opening keynote address
The BroadcastAsia2014 International Conference will kick off on June 17 with a welcome address by StarHub’s Chief Technology Officer Mock Pak Lam, followed by a keynote address, “A Global Perspective on How OTT is Changing the Competitive Landscape of the Broadcasting Space”, which will delve into the opportunities for growth and challenges faced by broadcasters in Asia.
Captains of the Industry Dialogue 1
Following the opening keynote address comes the “Captains of the Industry Dialogue 1”, where the OTT conversation continues to flow among a panel of distinguished speakers from Amazon Web Services, Ericsson, HBO Asia, Irdeto, Samsung, StarHub and Telekom Malaysia.
Delegates will hear these experts probe into the feasibility of OTT becoming the future of TV: how this evolution would impact operators and broadcasters in Asia. They will also discover the newest technologies and discover innovative methods that can help companies effectively face key challenges and capitalise on growth opportunities.
OTT case studies
Media Prima Digital, the digital arm of Media Prima Berhad and Malaysia’s number one digital media group, will be presenting a case study at the conference on “How OTT is driving business growth in broadcasting”.
Noting that OTT services are gaining greater traction in the U.S. and Europe, Lam Swee Kim, Group General Manager of Media Prima Digital thinks that Asian operators and broadcasters need to provide OTT services to reach not only a wider target audience, but also for sustainability because content consumption is now expected to be multiscreen. Recognising that there are challenges such as getting the ‘buy-in’ of management to adopt an OTT strategy and setting up a robust OTT platform that is able to cater to the broadcaster’s needs, Lam believes that having good content will work anywhere – be it the traditional broadcast or OTT platforms.
“OTT is driving business growth in the Asian broadcasting industry and with new players emerging from different areas across the region, it is an extremely crucial time for us to learn from one another and unanimously develop OTT video services. BroadcastAsia will educate visitors and participating businesses alike, while providing the ideal opportunity for us to draw focus to our target audience, plan our investment options and prepare for the challenges that expanding the OTT market may bring,” said Lam.
“An OTT service should not be an ‘after thought’ to broadcasters as it is the current consumer expectation. It demands as much attention or sometimes more than the traditional broadcast platforms as the consumers expect to have their content fast, anytime and anywhere to fit into their lifestyle as opposed to appointment viewing,” she enthused.
Other companies who have confirmed their participation to share their individual expertise and experience in OTT alongside Media Prima Digital include MediaCorp and Tvinci. MediaCorp will provide delegates with an update on Toggle, and Tvinci will steer delegates into an in-depth examination of the success behind Asia’s newest OTT launch.