Singapore – Sports’ top guns concluded at the end of the two-day event that brands, organisers, right holders, content owners and platforms must collaborate for a healthier sports market in the region. Data and charts from different organisations proved there is ample opportunity and a mammon audience waiting to consume sports content where ever they are.
Sponsor and keynote speaker Zubin Gandevia, President, Asia Pacific & Middle East, FOX International Channels told the 600 delegates from 200 companies across 20 countries that “The issue is not so much whether the Asian sports industry is sustainable, but it’s more about how we can work together to optimise the massive potential it has. That’s the beauty of being at a nascent stage with so much momentum.”
Maurizio Barbieri of Samsung and keynote speaker said, “We have seen new players entering the market these past two years and there will be more coming in over the next two years. We continue to have high hopes for the industry and Sports Matters remains the destination event for the business of sport.”
China was the main focus in the dialogues over two days and speakers shared their views and highlighted opportunities for Asian players to break into the new market, bringing our expertise to leverage their market. Hang Yu, Vice President Sports, LeTV Sports delivered a powerful and honest appraisal of the recent changes in his market: “There is no doubt that the sports industry in China is booming however the most important thing for LeTV is to get more people to participate in sports whether they watch online video content or attend events. We need to solidify a foundation of sports fans.”
70% of the 56 speakers at the forum were new and 48 major media companies participated at the annual event.