Hong Kong – BBC Advertising has launched an inaugural partnership with Brand Hong Kong, running a digital branded content series on BBC.com. This multi-media content series has been created to publicise the 20th anniversary of the establishment of the Hong Kong Special Administrative Region. Titled ‘City of Inspiration’. Showcasing Hong Kong’s vitality and energy, it comprises videos, interactive motion graphics and online feature articles, illuminating the ever-evolving harbour … [Read more...] about BBC Advertising creates ‘City of Inspiration’ to reveal Hong Kong
BBC Advertising
BBC Advertising reveals the truth about ‘millennials’
BBC Advertising published an in-depth report into ‘millennials’, focused on dispelling the misconceptions surrounding this highly sought after generation and making it easier for advertisers to target the most attractive and commercially receptive segment within that group. The report titled ‘Reaching Affluent Millennials’ will offer advertisers a deeper insight into the difference between ‘affluent’ and ‘non-affluent’ millennials and identifies the most valuable segment, The … [Read more...] about BBC Advertising reveals the truth about ‘millennials’
BBC makes appointment
BBC Advertising announced the appointment of Alistair McEwan as SVP Commercial Development Asia & ANZ. Alistair will be responsible for the delivery of profitable advertising sales revenues from the Asia-Pacific region on BBC World News, BBC.com, BBC World Service, Top Gear, BBC Good Food, BBC Worldwide Channels. Reporting to Carolyn Gibson, EVP BBC Advertising, Alistair will also remain part of the ANZ leadership teamunder Jon Penn, Managing Director, BBC Worldwide ANZ and join the Asia … [Read more...] about BBC makes appointment
BBC makes appointment
BBC Advertising, part of BBC Worldwide, the commercial arm of the BBC, has announced the appointment of Vishal Bhatnagar as Sales Director for South Asia. Vishal will lead the advertising sales teams across BBC Worldwide’s three South Asia sales offices in Mumbai, Delhi and Bangalore, with immediate effect. He will be based in Delhi and will report to John Williams, Vice President Advertising Sales, ASEAN & India. Vishal will be responsible for domestic and international … [Read more...] about BBC makes appointment
BBC Worldwide expands Advertising sales team
BBC Advertising, part of BBC Worldwide, the commercial arm of the British Broadcasting Corporation (BBC), is boosting its ad sales team in Asia to make the most of growth opportunities in the region. In response to a strong growth forecast in advertising revenue in Asia-Pacific and combined with a global ad sales strategy to get closer to customers and identify Katy Xu will take on the role of Vice President, Greater China & North Asia new cross-platform opportunities, two new … [Read more...] about BBC Worldwide expands Advertising sales team
BBC Worldwide expands Advertising sales team
BBC Advertising, part of BBC Worldwide, the commercial arm of the British Broadcasting Corporation (BBC), is boosting its ad sales team in Asia to make the most of growth opportunities in the region. In response to a strong growth forecast in advertising revenue in Asia-Pacific and combined with a global ad sales strategy to get closer to customers and identify Katy Xu will take on the role of Vice President, Greater China & North Asia new cross-platform opportunities, two new … [Read more...] about BBC Worldwide expands Advertising sales team
