Mumbai – Reliance Broadcast Network and CBS Studios International have embarked on a joint venture channel, BIG CBS LOVE, taking advantage of the impending digitisation with the launch of its campaign ‘Subscribe To Love On Your Set Top Box’. The campaign is launched on the back of Reliance Broadcast Network’s very successful campaign ‘Choose Your Set-Top-Box Wisely’, which aims to increase awareness about digitisation and empower consumers with information, … [Read more...] about Reliance Broadcast Network launches BIG CBS LOVE campaign
Reliance Broadcast Network
Reliance Broadcast Network’s BIG MAGIC to be available on Reliance Digital TV
Mumbai - BIG MAGIC, India’s first variety entertainment channel for the core Hindi heartland states from the Reliance Broadcast Network stable, will now be available to all viewers of the Reliance Digital TV platform. BIG MAGIC will replace Imagine TV on Reliance Digital TV, going national and increasing its reach by 4.5 million digital homes. Prior to this partnership, BIG MAGIC already had a reach of 10 million households via cable operators. This move allows BIG MAGIC immediate, wide … [Read more...] about Reliance Broadcast Network’s BIG MAGIC to be available on Reliance Digital TV
Big CBS Spark enhances music offering with Universal Music alliance
Mumbai – Big CBS Spark has entered a strategic alliance with Universal Music to bring its young audiences a wider collection of the best global music. The partnership will allow audiences of Big CBS Spark immediate access to Universal Music’s expansive library, while at the same time offering Universal Music a platform to expand its reach in India. Fresh music blocks ranging from hip-hop, rock, pop, folk, world, brass, chamber music, and latest hits from Universal Music will enhance … [Read more...] about Big CBS Spark enhances music offering with Universal Music alliance
BIG RTL launches new action channel
Mumbai – BIG RTL, the television joint venture between Reliance Broadcast Network and RTL Group, is launching action channel THRILL by the third quarter of this year. Positioned as the first action entertainment channel, it is the result of a detailed audience mapping and insight mining among Indian audiences to determine entertainment need gaps. The joint venture channel will address this need gap and serve international content from across the globe, dubbed in Hindi. With several options … [Read more...] about BIG RTL launches new action channel
Reliance rolls out digitisation campaign
Mumbai – Reliance Broadcast Network is now taking its “Choose Your Set-Top-Box Wisely” initiative into the Hindi Heartland of Uttar Pradesh (UP) and Madhya Pradesh (MP), with the second leg of this campaign. This campaign will serve the purpose of driving awareness of impending digitisation and empowering consumers to make the right choice when choosing a DTH/Set Top box. Additionally the campaign also provides operators a chance to build preference and equity for their … [Read more...] about Reliance rolls out digitisation campaign
Warriors and Divas
India – Lucha Libre USA has entered a long-term partnership with Indian multi-media entertainment conglomerate Reliance Broadcast Network, to broadcast its Masked Warriors series, on the network’s bouquet of channels. Season one of Masked Warriors will air simultaneously on the network’s English entertainment channel BIG CBS Prime, and its regional entertainment channel – BIG MAGIC – targeted at the states of Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand, … [Read more...] about Warriors and Divas
