Mumbai – Reliance Broadcast Network is now taking its “Choose Your Set-Top-Box Wisely” initiative into the Hindi Heartland of Uttar Pradesh (UP) and Madhya Pradesh (MP), with the second leg of this campaign.

This campaign will serve the purpose of driving awareness of impending digitisation and empowering consumers to make the right choice when choosing a DTH/Set Top box.  Additionally the campaign also provides operators a chance to build preference and equity for their own offerings.

The six-week multi-media campaign will be rolled out across Reliance’s BIG MAGIC channel and the 11 radio stations of 92.7 BIG FM’s leading network in the Hindi Heartland, as well as print and digital platforms.