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OzTAM extends long-term agreement with Nielsen

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oztam nielsen tam

OzTAM extends long-term agreement with Nielsen

September 14, 2012 by TVA Editor

OzTAM has extended its contract with global information and insights company Nielsen for the supply of television audience measurement (TAM) services in five Australian metropolitan markets. The new agreement takes effect on January 1, 2015 and continues through 2017. OzTAM CEO Doug Peiffer said: "This new agreement leverages OzTAM’s substantial investments including the introduction of its Time Shift Viewing service, upgrading all panel homes to the state-of-the-art UNITAM metering system … [Read more...] about OzTAM extends long-term agreement with Nielsen

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, Australian metropolitan markets, avod news, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, format licensing, format sales, insights company Nielsen, k-drama news, media news, OzTAM, OzTAM CEO Doug Peiffer, oztam extends nielsen, oztam nielsen, oztam nielsen australia, oztam nielsen tam, TAM, television audience measurement

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