As one casts a look across the evolving multiscreen market, there can perhaps be no more significant reality than the one looming for Asia Pacific-based pay-TV operators and telcos preparing to deploy mobile, over-the-top (OTT) television services. Whether or not OTT multiscreen efforts will generate significant revenues, they have become a necessary business strategy: multiscreen is here to stay and it’s clear that linear TV isn’t going away any time soon. Yet, while the multiscreen … [Read more...] about The Need for Agility in Building OTT Platforms in Asia
over-the-top
CCTV selects Vision247 to bring English language news channel to UK hotels
OTT to take center stage at BroadcastAsia 2012
Singapore –One of the highlights for BroadcastAsia 2012 includes a new Over-the-Top (OTT) – aimed at addressing the delivery of content and reaching out to a new generation of audiences through PCs and mobile devices like tablets, smartphones and netbooks. A special showcase on the OTT business model and proposition will also be presented in collaboration with exhibitors Axon, EVS, Magna, Sony, Switchmedia and XOR Media (formerly known as Seachange), and with Sony Pictures Television … [Read more...] about OTT to take center stage at BroadcastAsia 2012
Breeding ground
TVAPlus: New platforms, such as IPTV and Over-The-Top (OTT) are definitely gaining strength in certain territories, while in others there is no action at all. What are your thoughts on the short-term development of these content delivery technologies and how will it affect future TV business? The one thing about OTT, is that it is happening. The interesting thing, and the scary thing, for different stakeholders, is that it is pulling in different directions and how it is going to pan out over … [Read more...] about Breeding ground
Tough road ahead
Melbourne – Changes in market conditions and consumer behaviours is forcing dramatic shifts and creating an uncertain future for the Pay-TV industry, states Ovum. This analysis was made in the research firm’s latest report, in which it states that new technologies and players offering alternative ways to view video are undermining the established order of Pay-TV operations. As a result, Pay-TV subscriber growth is slowing in several markets. Jonathan Doran, Ovum principal analyst and … [Read more...] about Tough road ahead
MediaCorp prepares for OTT trial
Singapore – MediaCorp is conducting a technical trial for its new Over-The-Top (OTT) interactive service Toggle, scheduled for the first quarter of 2012. The service will integrate online and traditional TV entertainment experiences by delivering content to the subscribers’ preferred devices - a connected TV, computer, tablet device or mobile phone, enabling the subscriber to stay connected anytime and anywhere with internet access. OTT television services like Toggle are gaining … [Read more...] about MediaCorp prepares for OTT trial